Experienced marketing strategist and technology professional Matt Robson has joined digital communications agency Lumentus. Robson has vast experience working with clients to develop and manage their communications campaigns across a range of industries and will serve as Manager of Search Marketing Strategy.

Robson will lead client initiatives that focus on paid search, display, and promoted social media campaigns. With more than a decade of experience, Robson will play an integral role in creating overall digital marketing strategies, SEO analysis, and SEM engagement. He will work with clients to develop actionable campaign models with a focus on ROI.

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Robson’s experience includes managing paid search management for high-profile life science clients such as AstraZeneca and Alexion Pharmaceuticals while at McCann RCW. At Converseon, Robson worked on SEO for companies including PayPal, Coldwell Banker, and Hitachi. He also served as an SEO Brand Manager for Hearst Magazines, directing strategy for ELLE, Woman’s Day, and Car & Driver.

Lumentus, based in New York, is a full-service integrated digital communications agency that helps clients build and manage brands while simultaneously protecting and improving perceptions. The agency represents a roster of corporations, public policy organizations, financial services firms, life sciences companies, and executives from across the spectrum.

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“Matt’s digital marketing expertise meets what our clients are increasingly seeking,” said Laurence Moskowitz, Lumentus managing partner and chief executive. “His diverse experience brings a different perspective that will further strengthen our menu of services.”

“Lumentus looks at digital marketing from an entirely integrated perspective, knowing that compelling content is crucial to standing out in today’s crowded media landscape,” said Robson. “I look forward to further developing and distributing engaging content to the right audiences at the right time for our clients. Lumentus provides a highly collaborative environment and is a great firm to take on new challenges.”

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