Doceree, the leading global healthcare marketing platform building unprecedented programmatic solutions for HCP marketing, announced the launch of its highly anticipated HIEP (High Interaction & Engagement Platforms) UK and Europe edition. Presented in collaboration with WPP’s healthcare specialist agency CMI Media Group, the groundbreaking report profiles endemic, point-of-care, and physician networking platforms in a digital engagement context, shedding light on their potential to power interactions and drive communications in the healthcare industry.

In the current landscape, the healthcare sector exhibits preference for an omnichannel marketing approach that effectively combines digital and traditional channels. This shift underscores the critical importance for pharmaceutical marketers to excel in digital strategies. Yet, challenges persist within the pharmaceutical and life sciences industries regarding the optimal selection of digital platforms to engage healthcare professionals (HCPs), as marketers often lack a comprehensive understanding of the available digital tools to formulate precise strategies for digital budget allocation.

Marketing Technology News: IZEA Introduces Astra Generative Image Model in FormAI

To bridge this knowledge gap, and empower marketers with better engagement and decision-making, Doceree introduced HIEP as a medium that could help brands forge neatly choreographed digital strategies, thereby bringing efficiency to operations at scale and improve business outcomes. The report focuses on how the digital medium can be harnessed to create a win-win situation for all the stakeholders—marketers, in terms of efficiency; publishers, in terms of revenue; HCPs, for knowledge exchange and for better treatment outcomes.

Commenting on the report launch, Harshit Jain MD, Founder & Global CEO, Doceree, said, ” We are thrilled to introduce the HIEP report (UK/EU edition) as it marks a significant step forward in advancing healthcare marketing strategies in the UK and Europe and leveraging the power of digital platforms to engage HCPs effectively in the region. What’s particularly exciting is how marketers can effortlessly map and track HCPs’ digital interactions and engagement, and fine-tune omnichannel marketing campaigns, to ultimately amplifying impact and generate superior returns on investment with HIEP. We anticipate that this report will greatly benefit our pharmaceutical and agency partners in the UK & Europe region, and we are eager to replicate this success in other regions throughout the year”.

Marketing Technology News: MarTech Interview with Andrew Bennett, Chief Marketing Officer @ Conga

Commenting on the initiative, Joe Warren, EVP, Growth, CMI Media Group, said, “Collaborating with Doceree on the HIEP initiative allows us to shed light on the global impact marketers can make in healthcare. This partnership reaffirms our commitment to enhancing healthcare outcomes in the region and underscores the importance of understanding channels and partners for crafting superior omnichannel strategies. Together, we aim to drive awareness and empower marketers with the insights they need to make a meaningful impact in healthcare marketing.”

Key highlights of the HIEP report include:

• In-depth analysis of endemic, point-of-care, and physician networking platforms
• Case studies showcasing successful integration of digital platforms in healthcare marketing
• Recommendations for optimizing omnichannel marketing campaigns and maximizing ROI

The report by Doceree has been meticulously crafted in collaboration with research partner Brand Innerworld and is proudly presented in association with CMI Media Group, a distinguished global media agency recognized for its significant contributions to the healthcare sector.