Global B2C and B2B Businesses Achieve Success with Oracle Commerce Cloud

Global B2C and B2B businesses of all sizes have invested in Oracle Commerce Cloud, part of the Oracle Customer Experience (CX) Cloud Suite to drive sales, customer loyalty, and growth. Oracle Commerce Cloud customers include Denby Pottery, Komori American Corporation, Laura Ashley, Lenox, Team Sportia and Vermont Country Store.

Lenox Corporation is the only major manufacturer of bone china in the United States selling tabletop, giftware and collectible products. It moved from the Oracle ATG Web Commerce on-premise platform to Oracle Commerce Cloud in October 2015 with the implementation taking just six months. “Moving to Oracle Commerce Cloud has given us more control of our business and enabled us to reduce our cost of ownership and IT complexity. During our second holiday season on Oracle Commerce Cloud, we saw a double-digit increase in year-over-year sales as well as in mobile conversion,” said Ravi Kurumety, CIO, Lenox Corporation.

Founded in 1946 and based in Vermont, The Vermont Country Store is an American catalog, retail and e-commerce business selling practical and hard to find products such as Vermont maple syrup, sleepwear, apparel and home goods. The Vermont Country Store has productively run its e-commerce business with Oracle since 2010 and after successfully moving to Oracle Commerce Cloud, it has further improved and personalized the online customer experience. “We wanted to deliver an online customer experience that was authentic and consistent with what someone would experience if they came into our store in person. So in early 2017, we successfully moved to Oracle Commerce Cloud. This holiday season, we celebrated 10% growth in online sales and increased customer satisfaction. I am particularly pleased with the improvement in mobile results and our mobile shopping experience,” said Jim Hall, president, The Vermont Country Store.

Successful sporting lifestyle retailer, Team Sportia owns and operates a chain of sports retail stores in the Nordics, focusing on fitness and training, running, outdoor, cycling and cross-country skiing products. This holiday season was the second year for the retailer using Oracle Commerce Cloud. “We have continued to see growth over our most important shopping season with Oracle Commerce Cloud. We saw 100% growth in 2017 and have plans to continue to expand our CX solution footprint with Oracle,” says Mikael Öhrn, CXO, Team Sportia.

Samsonite Europe also extended their alliance with Oracle Retail to adopt the Order Broker Cloud Service to enable more consumer shopping journeys. With this new functionality, Samsonite Europe will be able to support key retail buying behavior and preferences including buying online pick up in store, in-store ordering and buy an online ship from store. Oracle Retail Consulting has teamed with Samsonite to implement Order Broker Cloud Service while upgrading the Oracle Retail Xstore and Oracle Retail Customer Engagement solutions. “As our direct-to-consumer channel sales continue to grow, we want to ensure we can meet the rising expectations of our customers across our multi-brand and multi-channel portfolio. These new journeys will allow us to convert sales at the point of intent and deliver the product how the customer chooses. The Oracle Retail solutions provide us a path to seamlessly integrate online and in-store channels,” said Dirk de Smyter, IT Director Europe, Samsonite Europe.

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