LendingTree, the nation’s leading online loan marketplace, announced the launch of a free identity monitoring feature for My LendingTree users through a new partnership with ID Experts, a premier identity protection provider, in efforts to help consumers further safeguard themselves from threats to their financial health and online privacy.

Members of My LendingTree, the free financial intelligence platform that allows users to monitor their credit health and identifies potential savings opportunities, will be automatically provided with this complimentary service and will receive real-time breach notifications should their registered email address be found on the dark web. A users’ email address is often connected to everything they use online and, if compromised, can lead to identity theft.

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“We’re pleased to partner with ID Experts to support our customers with this identity monitoring feature,” said Jason Simon, vice president of product management. “Protection from data breaches and identity theft is a critical component in consumers’ journeys toward financial health, and this service utilizes a highly advanced software platform to make it easier for users to stay vigilant and take quick action in the event of any breach.”

The dark web is a part of the internet that consists of encrypted websites and marketplaces and is not accessible with normal web browsers. It is a place where cyber criminals buy and sell almost anything, including personal information stolen in data breaches. This new, free dark web monitoring service will continuously monitor over 14 billion carefully validated data elements to alert consumers if their email has been compromised.

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“We’re proud to partner with an exceptional organization like LendingTree, one that not only has revolutionized how consumers access financial services, but is also thinking ahead to protect their privacy,” said Tom Kelly, CEO of ID Experts. “We look forward to serving the millions of My LendingTree members with our leading-edge identity platform and technologies.”

For consumers seeking additional layers of protection, LendingTree will make available paid monthly subscription packages offered through ID Experts for their comprehensive MyIDCare protection platform with special rates available only to My LendingTree users. Priced at $9.95 per month for the enhanced plan and $19.95 per month for the premium plan, these robust packages provide additional monitoring of phone numbers, bank accounts, social security numbers, as well as best-in-class social media privacy monitoring and more, along with concierge-style identity theft recovery services.

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