Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, will be presenting several sessions during the upcoming global Adobe Summit 2024, to be held March 26-28 in Las Vegas, NV. Merkle is a global platinum Adobe partner that helps global brands unlock the power of the full Adobe tech stacks to explore and enhance the customer experience.

As an Adobe Summit diamond sponsor, Merkle will host two sessions that showcase key components of customer experience innovation:

• How Kellanova’s Brands Transformed Loyalty with Content Supply Chain: Philip Wilkinson, senior director consumer & shopper experience Europe at Kellanova, and Billy Hanna, experience platforms practice lead at Merkle, will explain how Kellanova is working toward transforming consumer loyalty across different brands and regions. Kellanova, previously known as the Kellogg Company, is working to create experiences that encourage loyalty through innovation.
  • Date/time: Tuesday, March 26, at 2:30 p.m. PDT
• Take Charge: Driving Maturity using the Adobe Martech Ecosystem: The landscape is changing dramatically. Today’s marketer is challenged to increase operational efficiencies and drive greater revenue growth across more channels than ever before. In this session, Sayantika Sikdar, VP, analytics at Merkle, and Barry Latimer, SVP, audience at Merkle, will discuss how to leverage Adobe’s Experience Platform (AEP) as your hub while integrating with the wider Adobe ecosystem to drive more value for CX, Marketing and Sales.
  • Date/time: Thursday, March 28, at 10:30 a.m. PDT

Marketing Technology News: Innovid’s Annual CTV Insights Report Finds Interactive CTV Campaigns Drive Up to 10.3x Higher Engagement for Advertisers

With the deprecation of third-party cookies, identity is more important than ever. Merkle’s identity resolution tool, Merkury, enables the Adobe Experience Platform (AEP) to excel. Merkury is the first identity partner integrated with AEP. With Merkury, Adobe customers have the ability to standardize and unify customer profile data to the Merkury person ID to create a single view of the customer across all data sources. Enhanced customer profiles with Merkury’s extensive US consumer data offers improved insights, relevance, and expanded reach to customers and prospects. This further expands Merkle’s strong partnership with Adobe, which includes recognition as an industry leader in Adobe Services.

“As a sponsor at this year’s Adobe Summit, we look forward to showcasing the work we’re doing with Kellanova to customize and implement Adobe’s innovative technology solutions,” said Roxanne Paulus, global Adobe practice lead at Merkle. “We have been working closely with Adobe for many years and recently received specialization as an Adobe Experience Manager Run and Operate partner and a Real-Time Customer Data Platform (RT-CDP) partner. The integration of Merkury with AEP and the addition of new specializations bring new depth to what Merkle and Adobe can achieve together for brands.”

Marketing Technology News: MarTech Interview with Thomas Kriebernegg, General Manager at SplitMetrics Agency