Marketers can learn zero-party data strategies to engage identity-based communities over five webinars

SheerID, the leading identity marketing platform used by hundreds of leading brands around the world, today announced a new five-part webinar series called “SheerIDEA Innovation Labs.” The virtual webinar series will share how top brands, like Spotify, Headspace, and Target, leverage VIP personalized offers for specific communities to win loyal customers and build trusted relationships with zero-party data.

Each session will be led by Angela Modzelewski, Head of Marketing Strategy at SheerID. The sessions will feature best practices, customer insights, planning templates, and live Q&A with our subject matter experts.

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The webinar series schedule includes the following topics and dates:

• Marketing to Veterans – September 30
• Building the Perfect Persona – October 14
• Professions-Based Marketing – October 27
• Identity Marketing for Retailers – November 16
• Amplifying Offers with Affiliates – December 9

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“In a future world with no cookies, marketers who want to improve their conversion rates and build loyalty should consider this series a first step toward understanding how to survive without third-party data,” said Jake Weatherly, Chief Executive Officer of SheerID. “Understanding your customers has become more and more difficult, and there are very few places where you can authenticate and understand identity in one place. SheerID customers build strong emotional connections with consumers; resulting in increased revenue and repeat business all from zero-party data.”

SheerID works with brands to provide marketing offers that are exclusive deals designed to recognize, thank, and honor members of a particular community, occupation, life stage, or affiliation. Those communities can include college students, teachers, first responders, or members of the military. With our instant digital verification, the brand offers are protected without requiring sensitive data, which builds trust, drives sales, and builds word-of-mouth referrals.

This is why we’ve developed this webinar series featuring best practices we’ve collected to help you learn how to utilize zero-party marketing strategies. Through these webinars, you’ll find new strategies for improving your marketing efforts now and after third-party cookies go away.

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