Jaymie Scotto & Associates (JSA), the preeminent provider of public relations (PR), digital marketing and event planning services for telecom and data center companies, marks the pandemic anniversary by saluting the critical infrastructure community and its commitment and ability to remain connected, even during these unprecedented times. There’s no question that humanity’s ability to remain online and virtually connect for work, learning and entertainment during COVID-19 not only made the stay-at-home orders bearable, but moreso, the key to survival, particularly for many of our businesses, health services, security and economies.

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From a marketing perspective, JSA also witnessed a dramatic shift in the way industry professionals network and conduct business. Necessary quarantine protocols steered many companies to pivot toward fresh ways of thinking about connecting with new and established contacts in the industry, such as targeted and sensitive messaging directly to decision makers. Notably, the industry turned to virtual events to continue to meet and learn from one another, even when face-to-face travel and meetings were no longer an option. JSA alone planned and executed over 75 virtual events between Q2-Q4 of 2020.

Looking forward, JSA predicts the end of 2021 will begin a new era of virtual and hybrid events, with innovative ways to network and nurture relationships before, during and after events, leveraging both in-person and virtual meetings and touchpoints. Nevertheless, and as we saw and deployed in 2020, the necessary ingredient is creativity – creativity to be heard above the white noise and to drive engagement.