Mark Sciortino Previously Led Marketing Strategy and Planning for Walgreens Co

Vestcom, the leading provider of customized shelf-edge communications and specialized marketing services for the retail industry, announced that Mark Sciortino has been hired as Senior Vice President, Strategy and Corporate Development. He will oversee developing and delivering Vestcom’s client, product, and communications strategies. In addition, Mark now leads Vestcom’s Marketing and Product Management Organization. Mark previously led marketing strategy and planning for Walgreens Co and was a Principal with the Boston Consulting Group.

“I am ecstatic to join such a strong team focused on engaging shoppers at the first moment of truth: the shelf edge,” said Mark. “Industry dynamics are creating a massive opportunity for us to more deeply support our retail clients. It has never been a better time to be a shopper, Vestcom will accelerate how it helps our retail partners make their shopping experience more distinct and engaging, further enabling them to thrive in the post omnichannel shopping environment.”

Also Read: Persado’s AI Platform Powers Increased Customer Engagement for Caesars Entertainment on Salesforce Marketing 

“My leadership team and I are excited to have Mark join Vestcom in this newly created role,” said John Lawlor, Vestcom CEO. “We are confident his experience and passion will help us identify even more ways to serve our clients and further fuel our growth.”

Little Rock, Ark.-based Vestcom is the leading provider of customized shelf-edge communications and specialized marketing services for the retail industry—delivering proven results and influencing shopper behavior at the point-of-decision for the nation’s top retailers and their suppliers, processing more than two billion price/promotion updates weekly through its production facilities located across the United States. Vestcom’s services benefit retail clients by reducing total cost of ownership, increasing retail sales and coordinating in-store execution with retailers and their brand partners.

Recommended Read: Salesforce Positioned as a Leader in the 2018 Magic Quadrant for CRM Customer Engagement Center for Tenth Consecutive Year