Former Salesforce executive Ben Yerushalmi joins the company to build skills, drive demand, and increase opportunities for the company’s global partner ecosystem

Automation Anywhere, a global leader in robotic process automation (RPA), today announced that channel executive Ben Yerushalmi has joined the company as its senior vice president of Global Alliances and Channels.

Yerushalmi joins Automation Anywhere from Salesforce where he spent the last seven years building and leading alliance teams globally. His expertise included driving partner and program strategy, go-to-market initiatives, demand generation, and enablement programs designed to grow capability, capacity, and competency in the channel with a focus on new product launches and strategic acquisitions.

Marketing Technology News: MarTech Interview with Charlie Silver, Founder and CEO, Permission.io

“Ben’s leadership in the channel will help transform our global partner program to fuel worldwide expansion, build industry-focused automation solutions, while at the same time, enable our customers to accelerate their shift to cloud RPA to increase business resiliency,” said Chris Riley, chief revenue officer at Automation Anywhere. “Ben’s veteran experience will also help supercharge our partner ecosystem, capacity, and solutions as we enter our next phase of growth.”

“The partner ecosystem is critical to enabling our customers to adopt and scale intelligent automation, freeing up knowledge workers to focus on innovation and ultimately improving and transforming the way we work,” Yerushalmi said. “Automation Anywhere is leading this journey with the world’s only cloud-native, AI-powered RPA platform and I look forward to helping our partners and customers uncover the power of RPA to unleash human potential.”

At Salesforce, Ben most recently led the Global Digital 360 Cloud Alliances team focused on products and solutions driving digital transformation in today’s rapidly changing market. He also served as the board observer for two of Salesforce’s strategic investment portfolio companies, led the global PwC alliance, managed Salesforce’s AMER Portfolio PAM team, and built the company’s Strategic Marketing Cloud Alliances Program.

Marketing Technology News: MarTech Interview with Urvish Vashi, Chief Operating Officer, HighRadius