Launched by WebbMason Marketing, SupplyLogic, and Winbrook, the New Sourcing Exchange Will Facilitate and Strengthen Connections Between Distributors and Supplier Partners

DemandBridge, an integrated business platform delivering seamless marketing solutions in the cloud, has been selected as the exclusive technology/integration partner of a new sourcing exchange. WebbMason Marketing, SupplyLogic, and Winbrook announced recently that they will be the initial founders/board members of this sourcing exchange that aggregates their collective spend and suppliers in one marketplace. One that they hope other distributors and suppliers will join as charter members/participants. They also announced selecting DemandBridge, an integrated business platform delivering seamless marketing solutions in the cloud, as the exclusive technology/integration partner.

DemandBridge, who recently acquired e-Quantum and Kramer-Smilko, provides mission-critical ERP and eCommerce solutions to approximately 600 distributors. Their flagship sourcing platform (DB Alliance) will facilitate the virtual marketplace. In addition to DB Alliance, DemandBridge announced plans to continue investing in its next-generation eCommerce, ERP and reporting/analytics platforms by integrating them with the e-Quantum and Kramer-Smilko product lines. Together, these Microsoft (Azure) cloud-hosted tools will cost-effectively empower distributors and their supplier partners to improve efficiency, win business, and increase their revenues/profits.

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Warner Mason, CEO of WebbMason Marketing, said, “We have seen dramatically improved results using the DemandBridge tools in our private marketplace. To the tune of several points of gross margin with room for more.” He also added, “We are excited to have the other founders join us in the launch, along with the charter members soon to follow with their spends and preferred suppliers. This will only serve to improve the collective results while continuously improving our processes/tools.”

Kevin Sherlock, CEO of SupplyLogic agrees, “As others join us and this marketplace grows, this will give us the same collective purchasing power of our larger competitors along with improved customer experience. This allows us to pursue (and win) much larger contracts.”

Also Read: DemandBridge and e-Quantum, Inc. to Combine to Create a Leader in the Marketing Automation Software Industry

At its heart, DB Alliance is an industry-specific, fully integrated tool that puts sourcing and project management at the users’ fingertips; empowering them to organize, quote, and manage jobs more effectively. As more distributors and suppliers have joined the DB Alliance network, it has evolved into a true sourcing exchange aimed at helping those companies in their journeys to become fully digital organizations, thus, improving speed to market and growing their bottom lines.

David Rich, CEO of DemandBridge, and the one leading the technology consolidation in the industry commented, “The goal of our recent consolidation efforts is to better provide the industry with the technology platforms and services they need to successfully compete and to run their businesses. To the extent our 600 customers can standardize on the same tools, offering industry-shared services like Sourcing, Finance and Accounting, Back Office IT/Integration and end Client on-boarding services (e.g. eCommerce site/template building) becomes more achievable.”

“Better to have their Back Office taken care of by someone solely focused on those activities. This sourcing exchange is a good example,” Rich added. Once created it will be powerful value-add from DemandBridge and its alliance partners. By outsourcing these activities, distributors can focus on what they do best, which is selling and delivering high-quality print solutions and promotional goods…while exploring new types of marketing services they can provide to the loyal customers and brands they serve.

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