In line with the growing trend towards automation in business gifting, Giftsenda has announced that its corporate gifting platform will now be integrated with Zapier; a web-based automation tool to help automate repetitive tasks between two or more apps – no code necessary.

With so many time-consuming business undertakings to keep focus on, more and more corporate executives and associates are in favor of automating tasks that would typically require a significant amount of manual labor. Automating gifting in a corporate setting would reduce the workload of the Sales, Marketing or HR departments, who generally take on these tasks; saving company resources that could be useful elsewhere.

The gifting integration with Zapier allows users to automatically send direct gifts and email gift invites from over 5000 available apps, including HubSpot, Salesforce, Mailchimp, Typeform, Slack and more. Users of Zapier can create integrations, known as “Zaps,” each of which contains a trigger and one or more actions to accomplish a specific task. When activated, the zap will run the actions each time the trigger event takes place.

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The Zapier integration allows users to build worldwide automated gifting campaigns, as Giftsenda’s services are international. Triggers can be set for various gifting instances, examples include:

• Sending a welcome gift when a new employee or client is onboarded.
• Sending a gift after a meeting with a prospective client.
• Sending a gift to celebrate an employee milestone.
• Sending gifts to an online audience after attending an event (or before an event).

The information between the integrated apps, such as contact tokens, are automatically transferred when using Zapier, making it simple to keep focus on the more salient aspects of business; as opposed to undertaking the mundane task of manual data transfer.

Brandable and customizable emails and landing pages can be used when creating a touch point with recipients. These highlight the brand and deliver a gift link to the recipient, which permits access to a predefined gift for the recipient to redeem or a collection of gifts from which to choose. Custom collections can be created on the platform using the Collection Builder – these can be based on the purpose of the gifting campaign, for example, holiday gifts, thus allowing for easier tracking and reporting.

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