• Impartner now refers to TCMA solution as Partner Marketing Automation (PMA) reflecting the addition of several “Do it for me” options within platform capabilities.

• In many cases, customers update the content, and the partner watches the results roll in.

Impartner, the world’s most complete Partner Relationship Management (PRM) provider, has enhanced its Partner Marketing Automation (PMA) solutions to include more “Do it for me” options to make co-selling and co-marketing even more automated. These updates are included within Impartner’s Through-Channel Marketing Automation (TCMA) platform which was recently ranked as a Leader within the G2 2023 Winter Reports.

“Anyone without any marketing experience can use Impartner for joint marketing with channel partners,” said Gary Sabin, VP of Product at Impartner. “For most marketing, partners opt-in, send a couple of assets, and the system does the rest—the brand updates the content. We’ve also created a ‘Do it for me’ option, making our PMA platform the most partner-friendly marketing automation system available.”

Promotion Syndication

With Promotion Syndication, brands create a topic-based library of banner ads partners can use. All content is maintained by the brand, eliminating the need for updating partners on new marketing messaging or worrying about partners using old messaging. All types of ads and different languages are supported. Promotion Syndication helps companies manage co-marketing efforts more effectively.

Marketing Technology News: MarTech Interview with Liz Carter, CMO at Reputation

Email Management

Impartner added a “Do it for me” option for email marketing within the PMA platform. With this functionality partners can share their marketing contact lists directly with a vendor and opt-in to hands off email campaigns sent on their behalf. Partners with no marketing experience can navigate the user interface, upload their marketing lists, and then turn marketing over to the marketing expertise at the brand. Partners can then sit back and monitor the leads that get generated for them. Vendors can also supply partners with a “campaign-in-a-box” for partners to use which integrates with Impartner’s exclusive and integrative Google Paid Search functionality and highly innovative Google Ads for the Channel.

Easy Way to Get Started

A new “Get Started” tab in Impartner’s Marketing Center contains short, easily digestible video tutorials that walk partners through the setup process. Vendor administrators can now link to specific topics, tactics or specific pieces of content within the Marketing Center to highlight a particular campaign or point users directly to relevant content. These new features guide a user through the execution of campaigns. As partners see results from automated campaigns, a new dashboard shows progress toward KPIs.

Marketing Technology News: Win The Battle For Customer Engagement This Holiday Season