Iterable Surpasses $100 Million in Annual Recurring Revenue Driving the Next Generation of Customer Engagement

Reflects greater than 60% year-over-year growth and over 400% growth in the last three years. Leading brands such as Bombas, Cinemark, and Priceline trust Iterable to enhance customer experiences.

Iterable, the cross-channel platform that powers unified and memorable customer experiences, announced today that it surpassed $100 million in annual recurring revenue (ARR), a key SaaS milestone. This reflects greater than 60% year-over-year growth and over 400% growth in the last three years. Crossing this significant milestone comes on the heels of Iterable’s $200 million Series E funding round in June and underscores the company’s continued disruption of the $25 billion global marketing automation market.

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“Iterable’s powerful technology has fundamentally changed the way businesses communicate and engage with their customers, enabling them to unlock and leverage data to provide incredible customer experiences at scale. With rapid digital transformation happening across almost every business, sector, and geography, brands must adapt to changing consumer expectations and put customers at the heart of the transformation,” said Andrew Boni, co-founder and CEO of Iterable. “We’re thrilled to partner with some of the most innovative companies around the globe and equip them with the tools they need to establish deep, authentic, and long-lasting customer connections during a period of tremendous change. As we look forward to capitalizing on our momentum and reaching new milestones in the years ahead, we’re committed to making even more marketers the heroes of their own journeys.”

From day one, Iterable’s purpose has been people-first and data-driven—to enrich the relationships between consumers and brands as well as empower brands to create meaningful experiences. This commitment to customer-centricity propels Iterable’s rapid growth. The pandemic continues to change the way customers interact and engage with brands, and is influencing businesses to expedite their digital roadmaps, which puts Iterable at the forefront of the digital marketing transformation. Iterable is equipping marketers with the tools they need to build connections and powering conversations with more than 3 billion consumers around the world.

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Recent Business Milestones

Iterable’s recent business milestones demonstrate the company’s rapid growth:

• Global Demand: Iterable’s customer base now spans more than 30 countries and is expanding rapidly in new markets. Iterable’s European customers now include leading brands such as carwow, Manchester Airports Group (MAG), Mettle, Secret Escapes, and WeTransfer. To meet this growing demand, the company accelerated its hiring of UK-based employees, experiencing 147% growth year-over-year in the region.
• Executive Hires & Board Appointments: The company hired Markita Jack as its Head of Diversity, Equity and Inclusion and appointed Stephanie Buscemi, CMO of Confluent and former CMO of Salesforce, to the company’s board of directors.
• Industry Recognition: Iterable continues to earn some of the most widely respected marketing and workplace awards. In the past year, the company was named a Leader in Marketing Automation in the G2 Fall and Summer Reports, Best Overall Marketing Automation Platform by the MarTech Breakthrough awards, Best Saas Company to Work For by Future of SaaS Awards, and Iterable’s Brand Affinity™ was named a Product of the Year in the Sales and Marketing Technology Awards (The Sammys). For the fourth year in a row, Iterable was named one of the Bay Area Best Places to Work.
• Growing Customer Base: Iterable continues to expand and diversify its global customer base and attract leading brands like Bombas, Cinemark, and Priceline to its platform.

“As Bombas continues to grow, we rely on partners like Iterable to help facilitate our growth through automation and optimization” said Kate Huyett, Chief Customer Officer at Bombas. “Iterable is a valued partner that has enhanced our company’s marketing strategy as we scale. The platform has redefined how we retain and grow our customer base by creating memorable experiences with a brand they love, on the channels they prefer.”

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