Marketo Announces Integration with Slack to Improve Sales and Marketing Collaboration

New Integration Enables Notifications In Real-Time

Marketo, Inc, the leading provider of engagement marketing software and solutions, announced a partnership with Slack, to empower Marketo users to communicate and collaborate effectively to engage their customers at the right time.

“Buyers expect businesses to respond to them in the moment. Today’s enterprises are searching for solutions that will give them the competitive edge and allow them to engage with customers instantly,” said T.K. Kader, group vice president of Strategy, Corporate Development and Global Alliances, Marketo. “Marketo and Slack have joined forces to create a joint solution that provides real-time notifications about customer engagement, to build the pipeline and ultimately drive revenue.”

Read More: Marketo Enhances Native Salesforce CRM Integration for Revenue Growth

The trend among high-growth companies is to leverage their sales and marketing channels to manage and optimize the customer experiences across all channels including direct, indirect, and digital. But that requires a solid alignment between the two teams that often doesn’t exist. Marketo and Slack have created an integration that provides sales and marketing teams real-time notifications about leads. The integration also delivers campaign issues and system alerts that may impact ongoing campaigns to system administrators through dedicated Slack channels.

“We are thrilled to see Marketo and Slack working together to enable our sales and marketing teams to communicate and align to drive revenue effectively,” said Hugo Angelmar, director, growth marketing, Fivestars. “Fivestars has seen a lot of success using Slack and Marketo to connect with our prospects at the right moment, in real-time and manage our scaled marketing efforts. This partnership will help us further innovate in our approach to lead generation and customer engagement.”

In November last year, Marketo increased the sync speed of their industry-leading native Salesforce CRM integration by up to 50% to empower marketing and sales teams to convert more leads to revenue.

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