Nucleus by Affinity Global Inc. puts publishers in control with an automated affiliate SSP platform with consolidated reporting in a central dashboard, increasing both efficiency and revenue.

Affinity Global Inc., a leading international advertising technology holding company, launches Nucleus, an affiliate automation platform for modern-day publishers.

Nucleus is a commerce SSP (Supply Side Platform) that solves publishers’ challenges of having insight into performance across multiple ad networks, eliminates lost revenue due to expired or out of stock merchant links, optimizes CTAs in real-time, and eliminates cumbersome manual revenue reporting.

“At Affinity, we realized there was a need for software that manages publishing productivity and efficiency, so we created a platform that makes life easier for publishers while increasing revenue,” says Lavin Punjabi, co-founder and CEO of Affinity Global Inc.

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Nucleus’s automation takes care of the day-to-day challenges of which affiliate networks should be used for a particular merchant offer at any given moment, eliminating manual AB testing for ad networks’ performance.

Along with its automation, Nucleus lets publishers configure multiple ad networks by controlling and filtering their data.

“You can see the revenue each ad network is making for you, how many merchants are configured as a network, and a consolidated report in a central dashboard that allows you to review the performance of all your networks and merchants,” says Lavin Punjabi, co-founder and CEO of Affinity Global Inc.

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“You can configure and control every element of where the clicks go and see how much revenue you have made, how many unique ad networks you are running against it, and if the EPC (earnings per click) is trending upward or downward.”

Merchant data can be general or a publisher can magnify deeper and compare across different regions or at the device level, such as desktop or mobile.

Nucleus also has customizable plug-n-play widgets for a merchant’s name, price, availability, product rating and discount percentage to drive up consumer engagement.

The Nucleus team is attending the Affiliate Summit West on Jan. 23-25 in Las Vegas. Meet the team and receive a Nucleus demo at booth 724.

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