Postalytics, the leading direct mail automation platform, announced an integration with Klaviyo — a rapidly growing marketing automation platform. This integration marks a significant step forward in Postalytics’ mission to streamline direct mail marketing for businesses.

Deliver direct mail when it is MOST relevant to your audience with Klaviyo Flows, Lists, Segments Profiles and Contacts.

Postalytics, the leading direct mail automation platform, announced an integration with Klaviyo — a rapidly growing marketing automation platform. This integration marks a significant step forward in Postalytics’ mission to streamline direct mail marketing for businesses.

Marketing Technology News: Monocle Emerges From Stealth, Launches AI Platform to Power Promotion Strategies for Consumer Brands

“We’re laser-focused on solving the biggest challenges of legacy direct mail–speed, seamless integration, and insightful analytics,” says Dennis Kelly, CEO of Postalytics. “This new integration with Klaviyo empowers marketers and agencies to leverage the power of their Klaviyo customer data to drive physical, direct mail campaigns alongside their existing email and SMS campaigns, ultimately driving higher customer engagement and ROI.”

The integration of Postalytics and Klaviyo enables:

• Automated Direct Mail Triggers: Trigger personalized postcards, letters, and self-mailers directly from Klaviyo Flows based on specific customer actions, such as abandoned carts.
• Seamless List Management: Effortlessly import Klaviyo lists and segments for Postalytics Smart Send campaigns, ensuring precise targeting.
• Real-Time Campaign Tracking: Leverage Postalytics’ USPS Intelligent Mail Barcode capability and response tracking to view delivery and response data directly within Klaviyo. This allows for automated follow-up campaigns based on mail interactions.

Marketing Technology News: MarTech Interview with Shirli Zelcer, Chief Data & Technology Officer @ Merkle (a dentsu company)