Wishpond Technologies Ltd., a provider of marketing-focused online business solutions, is pleased to announce that its PersistIQ business is on track and performing better than expected since being acquired by Wishpond earlier this year. PersistIQ is now integrated into Wishpond’s operations and achieving significant growth thanks to the scaling of its sales team and introduction of new product enhancements and service packages.

Ali Tajskandar, Chairman and CEO of Wishpond commented, “We are very pleased with our acquisition of PersistIQ. It has broadened our portfolio of products and services for small to medium-sized businesses and offers tremendous cross-selling opportunities into our existing customer base. PersistIQ is a key component of our accelerated growth strategy.”

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PersistIQ’s accelerated growth has primarily been driven by the Company’s ability to scale its sales team, leading to increased monthly recurring revenue. With a new leadership team led by Wishpond’s former Chief Product Officer, Nick Steeves, PersistIQ has scaled its sales teams, successfully renewed several key contracts, and increased its customer count to over 900 clients.

In addition, PersistIQ has developed new services and product enhancements that have helped the business achieve significant growth. These new solutions feature an enhanced sales automation platform and a service package that gives B2B small business owners access to PersistIQ’s award-winning technology, outbound sales strategies, and a team of experts to help small businesses grow.

PersistIQ is now also integrated with Wishpond’s shared services, including the Company’s account management teams. This integration has allowed PersistIQ to introduce new service packages and teams that are integrated with Wishpond shared services, including a new lead generation team, outbound campaign teams, sales development rep (or “SDR”) teams, and copy teams. In addition to service integrations, PersistIQ’s development team has also been fully absorbed by Wishpond and is now managed by Wishpond Chief Technology Officer, Dennis Zelada. Initial work has begun on migrating both PersistIQ’s backend infrastructure and database engine to Wishpond for increased scalability.

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PersistIQ has started to leverage Wishpond’s shared account management services which allows Wishpond to provide PersistIQ with a new sales team and services which will provide more growth opportunities for small businesses using PersistIQ. The entire Wishpond SDR team has also moved to using PersistIQ sales automation platform which has significantly improved the performance of Wishpond’s campaigns due to improved email deliverability and usability.

PersistIQ has also optimized its pricing plans, introduced new team packages and optimized website sign up processes to increase inbound conversion rates. Overall, new fully managed packages ranging from $500–$2000 have been created and are gaining traction.

“Integrating services between Wishpond and PersistIQ is an important step for PersistIQ’s growth. We are very proud of our increase in revenue and introduction of new service offerings since the acquisition.  Further scaling our sales team will help us to continue on this growth path forward,” said Nick Steeves, General Manager of PersistIQ.

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