Partnership Combines Brand Agency Experience and Creativity with Robust Technology Foundation to Deliver Unparalleled Customer Experiences

Leading brand communications agency Archer Malmo and B2C marketing automation platform Selligent Marketing Cloud announced a partnership to deliver consumer-first digital marketing strategies for brands. The partnership pairs Selligent Marketing Cloud’s natively integrated marketing automation platform with Archer Malmo’s more than 65 years of experience crafting marketing campaigns to deliver best-in-class customer experiences for clients.

Archer Malmo has begun implementing Selligent Marketing Cloud’s capabilities for clients like Palm Beach Tan, an indoor tanning market leader in the US. Selligent’s platform enables Palm Beach Tan to focus on delivering value and forging long-term relationships by capturing critical data and personalizing engagement across its customer base. Archer Malmo’s rich roster of clients include Hyatt Hotels, Delaware North, FedEx, and CITGO, among others.

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“Advertising moves at a pace that requires technology partners to be innovative and nimble in order to execute powerful campaigns,” said Ken Rohman, Chief Digital Officer of Archer Malmo. “No other marketing technology provider has been able to match the responsiveness and the ability to work with us hand-in-hand to support client needs like Selligent. Our client base will undoubtedly benefit from our relationship.”

“Palm Beach Tan is focused on building long-term customer relationships rooted in service, quality and value – key principles that both Archer Malmo and Selligent Marketing Cloud share,” said Tom Barzizza, President of Archer Malmo Retail. “Effective management and understanding of how the brand’s hundreds of thousands of customers across the nation are responding to our engagements is critical to delivering the experiences that they have come to expect.”

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As a forward-thinking agency bridging the gaps between branding, data, and technology, Archer Malmo leans on technology to help execute thoughtful, creative and leading-edge campaigns for clients that sell to digitally savvy consumers. Archer Malmo required a technology partner to support their growing needs – a sophisticated platform like Selligent Marketing Cloud is able to provide all of the tools the agency needs to deliver the most complex programs.

“Great storytelling is at the heart of what makes Archer Malmo a leading agency. By working together, we’re allowing them to focus on doing what they do best while we do the technology heavy-lifting,” said John Hernandez, CEO of Selligent Marketing Cloud. “Supporting their work at every step of a customer’s journey allows us to build cohesive, tailored and data-powered brand-to-consumer experiences that result in trusted and valued relationships. We’re excited to work closely with Archer Malmo and are committed to growing this partnership.”

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