Contentful today announced it has launched Contentful Composable Storefront for B2C Commerce on Salesforce AppExchange, empowering customers to connect, create and extend content more efficiently, improve conversion and brand loyalty, and launch personalized, omnichannel experiences in minutes.

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Contentful Composable Storefront for B2C Commerce

The Contentful Composable Content Platform gives teams the freedom and control necessary to deliver agile, seamless commerce experiences through modular, structured, and intelligent content that can be orchestrated from multiple sources and reused on any platform or channel. Key benefits include:

• Easily stage experiences and make changes in minutes, rather than days, and without having to rely on IT.
• Deliver commerce experiences quickly by orchestrating and structuring digital and product information from any system via APIs, to increase conversion.
• Drive incremental revenue while increasing customer loyalty through consistent content across the entire commerce experience.
• Maximize existing Salesforce investments by building out a rich, integrated set of customer experiences without a costly replatform.

Comments on the News

• “We are proud to help our mutual customers ease the transition to a modern, composable content approach,” said Steve Sloan, CEO of Contentful. “Merchandisers and marketers using Contentful and Salesforce Composable Storefront will be able to quickly and easily make changes across channels, allowing them to build any digital experience imaginable and become more competitive in today’s complex and fast-paced e-commerce environment.”
• “Contentful is a welcome addition to AppExchange, as it accelerates business transformation for customers by enabling delivery of digital experiences faster and at scale, making their content a strategic business asset,” said Alice Steinglass, Executive Vice President of and General Manager, Platform. “AppExchange is constantly evolving to connect customers with the right apps and experts for their business needs.”

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