Microservices-Based Reference 360 Solution Automates and Simplifies Master Data Initiatives With AI-Powered Insights at Scale

Informatica World 2019 in Las Vegas, Informatica, the enterprise cloud data management leader, announced the industry’s first microservices-based 360 solution for reference data management. Informatica MDM Reference 360 provides the trusted, accurate, and complete reference data that enterprises need for their digital transformation initiatives, including customer experience programs, marketing and sales operations, omnichannel retailing, supply chain optimization, and governance and compliance efforts. It leverages the Informatica CLAIRE engine to automate reference data management and speed the time to deliver actionable insights that improve business agility.

Informatica Reference 360 is a one-stop shop for enterprise reference data. Built on a microservices-based architecture with a modern user interface, the solution:

• Empowers business users to gain competitive advantage with a robust, flexible, reliable framework that provides a 360-degree version of the truth of reference data across the enterprise. Reference 360 enables business owners to strategically manage reference data sets, hierarchies, and crosswalks through a user-friendly interface for self-service reference data management.

Marketing Technology News: Alibaba Cloud Expands Offerings for EMEA Partners

• Simplifies governance and compliance by defining, managing, and securing reference data sets to ensure accurate data is used in compliance and regulatory reporting initiatives. Users can remove reference data inconsistencies in enterprise applications and prevent the operational overhead involved in business transformation efforts that require accurate data.
  
  
• Allows versioning and end-to-end governance with user-friendly configurable dashboards that let organizations control the quality and govern the complete lifecycle of reference data sets. Reference 360 helps manage reference data history, catalogs, and versions, and it allows authoring of reference data using configurable workflows. Versioning capability of Reference 360 helps in “what-if” analysis to understand before and after states during business transformation initiatives, mergers, and acquisitions. The solution is designed for enterprise scalability in a cloud environment to meet the most demanding business initiatives and deliver rapid value.

Marketing Technology News: Phishing of SaaS and Webmail Brands Surpasses Phishing Attacks on Payment Brands for the First Time

Informatica is the only proven Enterprise Cloud Data Management leader that accelerates data-driven digital transformation. Informatica enables companies to fuel innovation, become more agile, and realize new growth opportunities, resulting in intelligent market disruptions. Over the last 25 years, Informatica has helped more than 9,000 customers unleash the power of data.

Marketing Technology News: WireWheel and Virtru Partner to Protect Integrity and Privacy of Personal Data