RevTrax, a leading Offer Management Platform (OMP) for B2C brands, announced the availability of RevTrax Offer Management, where brands will be able to leverage integrated offer management within Salesforce Marketing Cloud to ensure delivery of smarter offers across channels with unified security, measurement, and optimization for transactions in-store, online, or in-app.

“AppExchange is constantly evolving to enable partners like RevTrax to build cutting-edge solutions to drive customer success.”

The integration has native support for RevTrax’s AI-based methodology that recommends and changes offer-values for brands across consumer segments with various engagement levels. The AI offer recommendations are based on machine learning algorithms trained on RevTrax’s proprietary offer engagement data which measures consumer response to offers.

Brands will be able to improve margins and eliminate waste by combining AI and Offer Management with Salesforce Marketing Cloud.

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Using structures such as Bayesian Networks, probability theory, and other techniques, the RevTrax Offer Management Platform can replay events, determine causality, and accurately measure results based on a certain set of criteria. With these techniques, RevTrax can rerun actual traffic through modeled scenarios to find optimal outcomes and adjust offer values within content delivered by Salesforce Marketing Cloud in real-time to maximize ROI for brands.

Salesforce AppExchange, the world’s leading enterprise cloud marketplace, empowers companies to sell, service, market and engage in entirely new ways. With more than 5,000 solutions, 6.5 million customer installs and 80,000 peer reviews, it is the most comprehensive source of cloud, mobile, social, IoT, analytics and artificial intelligence technologies for businesses.

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RevTrax delivers smarter offers. The RevTrax Offer Management Platform empowers brands to deploy offers across channels, track the performance, and connect insights to decisions that save money and drive more value from their existing marketing efforts. With a robust portfolio of 6 patents relating to offer security and state of the art A.I. & Machine Learning technology, the RevTrax Offer Management Platform brings control back into the hands of the marketer. Founded in 2008, RevTrax has been rated as one of Crain’s Top 100 Best places to work in New York City.

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