Zenvia Attraction elaborates more assertive message suggestions when allied with the artificial intelligence tool, generating gains of scale

Zenvia Inc., the leading cloud-based CX platform in Latin America empowering companies to transform their customer journeys, launched the integration of its mass texting service solution, Zenvia Attraction, with ChatGPT (GPT-3) via API.

Zenvia Attraction, a SaaS tool that leverages the relationship of companies with their customers, can now provide increasingly personalized and efficient suggestions in the elaboration of messages.

Companies are seeking novel ways to connect with their customers, in more effective and customized ways, and omnichannel communication is becoming one of the main strategies to achieve this goal. In this context, Zenvia has stood out as a leader in the CX market in Latin America. Founded in 2003, the company aims at empowering companies to create unique experiences for their end customers, throughout the entire journey, in their preferred channels, such as SMS, WhatsApp, emails and others.

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Zenvia Attraction is the solution that helps companies easily create valuable campaigns by triggering mass communications, impacting customers across multiple channels, and maximizing their business results. In addition, the solution provides capabilities to gain insights from reports and segment the contact base, which allows companies to personalize their messages and reach their customers more effectively.

With the integration of Zenvia Attraction with ChatGPT, the solution offers a new layer of personalization and efficiency in communication campaigns, suggesting message content based on the company’s name and/or brand and the purpose of the message. This represents gains of scale, since it saves time and effort for companies: GPT-3 can automatically generate texts, and also helps improve the quality and assertiveness of the messages sent.

Leading the transformation in the CX world, Zenvia already foresees many possibilities to enhance its customers’ experiences and journeys with the use of GPT-3 in its solution portfolio.

“This path of evolution is continuous and constant. Knowing how to connect artificial intelligence in an appropriate way to deliver the best customer experience, so that each contact with the brand is positively unique, is one of our main goals. This step is extremely important to reinforce our strategy,” says Roberto Aran, Zenvia’s Portfolio Director.

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