The only platform combining agent-ready infrastructure, high-attention channels, and Foundry’s rapid experimentation to help marketers move with their customers, not behind them.

Cordial, the leader in messaging for enterprise marketing teams, now provides a Model Context Protocol (MCP) Interface that redefines how teams win back attention — from marketers instantly spotting intent shifts, to developers accelerating innovation in Cursor, to AI agents orchestrating personalized customer experiences at scale. Unlike other vendors releasing lightweight wrappers, Cordial’s MCP is built agent-ready — with structured access to data, assets and campaign context so assistants can scale marketing teams, not just generate more copy.

Alongside MCP, Cordial also introduced Rich Communication Services (RCS) as a supported channel and announced the debut of Cordial Foundry, its innovation arm dedicated to shipping agent-first tools in weeks, not quarters. Taken together, these launches set Cordial apart as the only platform where marketers get the infrastructure for agents, direct access to an emerging channel, and the speed to tap frontier innovation.

The Battle for Attention

Consumers are tuning out. Legacy platforms treat clicks as intent, lag behind on important new channels, like RCS, and move too slowly to act on data before the moment is gone. Competitors talk about AI, but most use it tactically — more content, more noise.

According to Cordial’s “Battle for Attention” report (July 2025), only 38% of consumers say the majority of messages they receive feel personalized, while just 3% of brands can predict customer needs in real time. The report concludes: “Winners will be the ones who predict intent, personalize in the moment, and orchestrate messages across the right channels.”

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Cordial MCP changes that. Built on the open standard developed by Anthropic, MCP allows assistants like Claude to:

• Query live customer and campaign data
• Retrieve performance insights and templates
• Build or analyze audiences in real time

Where other platforms expose a thin slice of endpoints, Cordial gives agents the full context needed to finish jobs — from data to creative to campaign logic.

“MCP opens the rails for agents, so AI can move from suggesting ideas to actually augmenting marketers and sending fewer, smarter messages,” said Jeremy Swift, CEO of Cordial. “For brands, it means consolidating bloated stacks and moving off legacy platforms with precision — while freeing teams to focus on creativity and revenue.”

RCS: A new channel of attention

Cordial also announced RCS business messaging, giving brands verified, branded and interactive messages delivered natively to mobile devices.

Cordial is among the first to bring RCS business messaging for marketers to the United States to engage consumers seamlessly across channels. Early studies show RCS campaigns can deliver 3–7x higher click-through rates than SMS, and consumers are 35x more likely to read an RCS message than a marketing email.

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This new capability ensures brands can engage consumers on their terms with richer, app-like messaging experiences — all on a unified platform.

Foundry: Building in public

To reimagine how marketing innovation happens, Cordial unveiled Cordial Foundry, a public R&D lab where experimental features and proof-of-concepts emerge in real-time. While bigger platforms ship annual bundles, Foundry operates like an open innovation lab — releasing early experiments every few weeks, letting marketers test and shape frontier capabilities like design-to-send workflows, smart DAM integration, and AI-powered tools as they evolve.

Think of it as building in public: raw experiments, early prototypes, and breakthrough concepts shared as they’re being developed. Some graduate to full features. Others spark new directions. All happen in the open.

“The only way to win back consumer attention is through experimentation, creativity and agility,” said Matt Howland, president at Cordial. “With Foundry, we’re moving at the speed of AI — testing, iterating, and releasing new tools in weeks, not years. We’re essentially running live experiments on behalf of marketers, ensuring they’re always working with what’s next, not what was.”