Text marketing feature with built-in compliance builds on Keap’s robust SMS capabilities

Keap, the leader in sales and marketing automation software for entrepreneurs, today announced new text marketing capabilities designed to save business time, reduce chaos and simplify customer interactions by automating communication. The latest capabilities include automated text messaging and a broadcast texting feature with built-in compliance.

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Being able to effectively communicate with current and potential customers is key to overall business success; effective communication increases conversion, lowers churn and builds long-term relationships. While email is a proven and effective way to communicate with customers, email open rates have fallen and text messaging has become an increasingly vital communication tool. Research shows that text messaging has an open rate of 94% compared to email at 21%. In fact, 90% of all text messages are read within three minutes compared to 48 hours for email. Keap’s automated text messaging solution brings all text capabilities into one easy-to-use platform and gives small businesses a powerful tool to improve customer communication.

“Text messaging is a powerful sales and marketing tool and we love seeing the great response from our customers,” said Rajesh Bhatia, CTO at Keap. “Our goal is to make text marketing as easy as possible, and built-in compliance was a key factor. With this new functionality we are confident that our customers will see improved communication and lead conversion.”

Keap’s automated text messaging capabilities include the ability to send one-to-one text messages to leads and clients automatically triggered by actions such as filling out a lead form, scheduling an appointment or making a purchase. The text message broadcast feature allows users to communicate with select specific lists or create segmented lists by tag. Text message broadcast has built-in compliance inline with the Telephone Consumer Protection Act (TCPA). Opt-in messages are customizable and users can track opt-in status on the contact record.

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