Global customer engagement and mobile messaging provider MessageMedia (www.messagemedia.com) today announced the launch of SMS for ActiveCampaign, its latest integration app with the leader in customer experience automation.

The direct integration of MessageMedia into ActiveCampaign will allow more than 150,000 businesses to improve communication and overall customer engagement with the power and cutthrough of text messaging. This includes enabling users to easily add SMS into existing automation workflows, real-time two-way text messaging with customers, and streamlined communications tracking.

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MessageMedia Chief Executive Officer Paul Perrett said: “Our customers tell us they want to consolidate communications and text within their marketing automation platforms. Our latest integration with ActiveCampaign meets this requirement by enabling exceptional customer engagement through SMS. As a global leader in mobile messaging, we are strengthening ActiveCampaign’s integration offering through the power of SMS workflow automation.”

ActiveCampaign Partner Manager Gwen Sioson said: “We’re excited to introduce these new SMS capabilities to our global business customers – who range from marketers to business owners – allowing them to send smart marketing messages at the right time, directly to customers’ phones. We chose MessageMedia as an integration partner for its industry-leading technology, superiorcustomer support, and international expertise.”

Key features of the integration include:

• Personalized promotional campaigns: Add SMS to existing ActiveCampaign automation workflows to send targeted promotions
• Two-way SMS conversations: Transform text messages with prospects and customers into conversations with the MessageMedia inbox
• Automatic contact activity logs: All messages are automatically logged against contact records, allowing a 360-degree view of customer communications
• Simplified country codes: MessageMedia converts mobile numbers automatically to include local country codes to save businesses time

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