Performlive Patent application filing covers solution for Context Aware Chat Categorization for Live Commerce

In its efforts to continue to transform the wellness live commerce market for businesses, content creators and brands, pioneering startup Performlive announced it has recently filed patent application with the United States Patent and Trademark Office. The patent filing covers context aware chat categorization for business decisions using various Deep Learning and ML techniques.

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“Our commitment to driving the prosperity through Live Commerce has just taken another step forward. With this innovation, Performlive will enable live commerce with artificial intelligence that can propel growth for businesses adopting live commerce,” said Oksana Sokolovsky, Performlive’s Co-Founder and CEO. “I believe our unique and highly innovative Live Commerce solution will enable users to engage more meaningfully with their audience and realize tangible business value from live chat conversations.”

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Performlive, a Live Commerce platform, puts Creators and Sellers at the center and enables them to monetize their talent and products via interactive live stream. Performlive takes live chat interaction to a new level, allowing the Live presenter to both interactively engage with the audience and to extract business insights from the chat.

Live commerce is growing globally, gaining traction especially in the U.S. market. As such, live streaming platforms must evolve to meet growing demands. “Performlive has capabilities that will significantly simplify the experience of going live, selling, and engaging with one’s audience while providing creators with meaningful information from the session via chat categorization. There is an unmet need to efficiently categorize and cluster live chat communication in order to take effective business decisions. Our innovation tackles this challenge,” added Rohit Mahajan, Performlive’s Co-Founder and CTO.