Bloomreach, the world’s #1 Commerce Experience Cloud, announced the completion of a successful Cyber Week, during which the company offered completely uninterrupted service for the businesses it serves. With more than 850 global brands utilizing its Engagement, Discovery, and Content solutions, the company powered millions of marketing campaigns, searches, and pageviews for customers throughout their peak e-commerce shopping season.

Marketing Technology News: MarTech Interview with Khalid El Khatib, Chief Marketing Officer at Stack Overflow

• Cyber Week saw a tremendous increase in campaigns sent through Bloomreach Engagement across nearly every channel. On Black Friday alone, 331 million emails were sent, a 72% increase over the prior year.
• Black Friday drove more marketers to utilize their full omnichannel capabilities to engage customers. Through Bloomreach Engagement, marketers sent 3.8 million SMS messages, a 50% increase over the prior year, and 145,000 MMS messages, a 590% increase over the prior year.
• Marketers also connected with customers through ad retargeting, deploying 306 million retargeting ads, a 9% increase over the prior year. Ads were made even more impactful through Bloomreach Engagement integrations with Snapchat, Facebook Ads, and Google Ads.

• From Thanksgiving through Cyber Monday, Bloomreach Discovery customers experienced 100% uptime — meaning no disruptions or delays to their site performance.
• As customers sought specific items, relevant search results from Bloomreach Discovery helped businesses connect customers with the products they wanted to see. It powered 300 million searches on Black Friday alone.
• On Black Friday and Cyber Monday, Bloomreach Discovery processed approximately 1.2 billion user events a day.
• Bloomreach Discovery traffic experienced 6,000 queries per second (QPS) across regions, growing from 4,300 QPS in the prior year.

• Bloomreach Content offered uninterrupted support to businesses as their e-commerce site traffic spiked throughout Cyber Week. Bloomreach Content saw traffic volume peak at above 18.1 million page views on Black Friday and above 19.9 million page views on Cyber Monday.
• Despite the heavy volume of traffic to businesses’ sites, Bloomreach ensured customers experienced no downtime or delayed performance.

“We’re very proud to mark another successful Cyber Week at Bloomreach,” said Raj De Datta, CEO and co-founder, Bloomreach. “Reliable technology is always important to businesses, but never more so than during peak holiday shopping. Bloomreach begins preparing for this season months in advance to ensure our customers have seamless, uninterrupted service throughout this critical time. Clearly, that hard work paid off. I’m grateful to all of the teams here that made this success possible, and pleased to see the incredible results Bloomreach helped drive for the businesses we serve.”

Marketing Technology News: Is Your Inbox Riddled With Scams? It’s Time to Amp Up Yout Email Security