AdQuick.com and LiveRamp Partner To Enhance Outdoor Ad Targeting and Analytics

AdQuick.com and LiveRamp Partner To Enhance Outdoor Ad Targeting and Analytics

Two of the leading platforms unite to provide advertisers and marketers with first party data targeting and closed-loop measurement

AdQuick.com, the world’s top out-of-home (OOH) advertising platform, announces a powerful partnership with LiveRamp, a leading data enablement platform, to enable AdQuick users with first party data targeting and closed-loop measurement. With this partnership, OOH advertisers will gain access to an array of new targeting and measuring capabilities for both traditional and digital OOH ads, and LiveRamp customers receive a first-of-its-kind pathway to activate addressable audiences in OOH.

“At AdQuick, our mission is to make OOH advertising easier and more data-driven than ever before,” said Matthew O’Connor, chief executive officer of AdQuick. “Now, for the first time, marketers will have the chance to utilize first party data targeting and closed loop measurement with traditional outdoor advertising –– not just programmatic digital OOH –– which represents the vast majority of available OOH inventory. This means they’ll be better able to align their marketing strategies across all channels and able to more accurately measure the effectiveness of their OOH campaigns.”

Marketing Technology News: Emarsys: Americans More Excited Than Brits for the Queen’s Jubilee!

AdQuick had already made it possible for users to target third party audiences and measure campaign effectiveness through place visitation, but the OOH landscape is rapidly evolving. Now, marketers and advertisers can leverage first party data targeting to reach their most loyal customers, customer lookalike audiences, lapsed audiences, and more. LiveRamp helps marketers share anonymized first party data segments with AdQuick, while AdQuick uses behavioral data from mobile devices to rank available ad inventory based on the likelihood of reaching these audiences.

AdQuick users can also close the loop and gain a true understanding of ROI by linking media exposure to actual revenue generated. First party sales data delivered via the LiveRamp integration can be mapped to OOH ad exposure using mobile device location data, in order to attribute offline sales to OOH media impressions.

Marketing Technology News: MarTech Interview with Ed Locher, Vice President of Marketing at HG Insights

Picture of PRNewswire

PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

You Might Also Like