ADvendio, a leading provider of advertising management software, is delighted to announce the release of its updated media buying solution tailored for publishers and agencies.

The decision to enhance the media buying offering was driven by ADvendio’s commitment to address the challenges faced by its customers in the complex and time-consuming media buying process. This strategic update aims to streamline operations, boost efficiency, and minimize user effort through the introduction of automated tools.

With the latest update, publishers and agencies gain access to a broader scope of services, enhancing their advertising capabilities. They now have the ability to activate campaigns and run ads on behalf of their advertisers from platforms such as Facebook, Pinterest, Google, and other partners, thereby expanding campaign reach beyond their own inventory and offering a more diverse range of advertising options. Additionally, agencies can optimize their operations by focusing solely on activating and running campaigns on different external sources. The integration of media buying within ADvendio’s platform consolidates both media selling and buying activities, empowering publishers and agencies to manage their operations seamlessly.

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Key enhancements of the updated media buying offering include:

• Execution of media selling and buying activities within a single platform
• Support for cross-channel campaign activation on multiple partner networks
• Performance management features to track orders and budgets
• Robust reporting capabilities to synchronize media spend data
• Streamlined invoicing and reconciliation processes from a central hub

The updated version includes multiple social media and demand-side platform (DSP) integrations, offering a broader selection of inventory sources and enhanced flexibility for campaign execution. These integrations have been seamlessly integrated into ADvendio, resulting in a smoother user experience with various user interface enhancements.

The updated media buying offering is available to all customers with the ADvendio ONE edition as part of the release. This integration eliminates additional effort for publishers and agencies, allowing them to allocate resources efficiently and invest in media-buying technologies to optimize advertising campaigns.

“At ADvendio, our commitment is to provide customers with trusted, innovative, and future-focused solutions that cater to all their buying and selling advertising requirements,” said Julian Ahrends, VP of Business Development at ADvendio. “We have a deep understanding of our customer’s needs and the evolving industry landscape, and our dedicated team has tirelessly worked to develop an enhanced media buying solution that empowers publishers and agencies. It is with great pride that we officially launch this updated solution to the market. With streamlined processes, comprehensive reporting, and expanded reach to inventory sources, our advanced solution enables data-driven decision-making and maximizes campaign performance for maximum ROI.”

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