Collaboration Enhances Media Companies’ Linear, Digital, and Retail Media Advertising Workflows with Advanced AI and Converged Order Management Capabilities

Boostr, the leading provider of advertising management platforms for publishers and media companies, announced a strategic partnership with pureIntegration, a consulting and systems integration firm renowned for its expertise in digital transformation within the media ecosystem. This collaboration aims to help media companies optimize advertising operations through AI-driven solutions and the seamless convergence of digital and traditional media workflows.

With over two decades of experience in media technology, pureIntegration will provide hands-on support to media companies of all sizes to implement Boostr’s end-to-end Customer Relationship Management (CRM), Order Management System (OMS), and AI-powered Proposal Recommendation solutions, which streamline Sales, Finance, and RevOps processes. By combining Boostr’s purpose-build technology with pureIntegration’s proficiency in change management and workflow optimization, the partnership aims to help media company clients accelerate ad stack transformation, reduce revenue leakage, and enhance AI-driven decision-making across advertising operations.

“We see immense value in working with Boostr, whose platform uniquely combines CRM and OMS capabilities tailored for the media industry,” said Jeff Puzenski, Managing Director, AdTech and Media at pureIntegration.

Marketing Technology News: MarTech Interview with Vikram Ramesh, CMO @ Adlumin

“We’re thrilled to partner with pureIntegration to help media companies modernize their ad tech stacks through best-in-class media consulting that unlocks the value of converged selling,” said Patrick O’Leary, CEO of Boostr. “This collaboration allows our mutual clients to benefit from our industry-leading CRM and OMS solutions, along with pureIntegration’s powerful change management and adoption strategies, to drive meaningful business outcomes.”

The partnership offers clients access to AI capabilities such as Boostr’s Proposal IQ, which optimizes proposal creation and profitability, and pureIntegration’s ContentCheckTM, which ensures brand safety and regulatory compliance for ad creative. Together, these tools will enable media companies to automate much of the quote-to-collect process, freeing up capacity to make more informed decisions about inventory and pricing.

Marketing Technology News: How 3D Rendering is Revolutionizing the Marketing Industry

“We see immense value in working with Boostr, whose platform uniquely combines CRM and OMS capabilities tailored for the media industry,” said Jeff Puzenski, Managing Director, AdTech and Media at pureIntegration. “Together, we’re equipping media companies with the technology and expertise they need to navigate convergence and to accelerate next-gen ad technologies, all while simplifying the complexities of modern advertising workflows.”

The collaboration is particularly well-suited for local and national broadcasters, who are facing increased pressure to deliver on the promise of convergence, as well as existing and emerging retail media networks (RMNs), who seek growth through an increasing number of sales channels and inventory sources. The unified view Boostr provides, combined with the deep expertise of the Boostr and pureIntegration teams, aims to help these media companies improve their bottom line quickly while laying the foundation for sustainable growth.