Chief Media Transforms Programmatic TV Buying With New Advanced Audience Targeting for Linear TV

New propriety technology couples the precision and power of Chief Media’s Continuum attribution engine with Futures Media T3 Technology™

Chief Media, a leading direct response marketing agency, announced new technology innovations that provide marketers with robust programmatic TV ad solutions and strategic media buying powered by first-party audience data.

Through a strategic alliance with Futures Media, Chief Media empowers its clients with its Television Trader Terminal (T3 Technology), the first technology built specifically to manage the live marketplace of linear television. Marketers using Chief Media can now employ this platform to access, build and optimize efficient audience based media plans in TV real-time using first-party data while gaining a deeper knowledge and true understanding of active viewership.

“We are on the cusp of a significant pivot in the media sector where traditional and digital channels will finally converge empowering marketers with the sophisticated targeting tools to build truly holistic, multiplatform video media plans. Our partnership with Futures Media is a testament to our continued investment in technology to ensure we are consistently providing innovative solutions for our clients and pushing the industry forward,” said Scott Paternoster, Founder and CEO at Chief Media.

Leveraging Chief Media’s attribution engine, Continuum, marketers can achieve great accuracy, measure cross-screen campaign effectiveness and integrate conversion data to gain a more holistic picture of their media return on investment when coupled with the new programmatic offering.

“By blending the art and science of efficient media buying with the data, analytics, tools, and technology of the programmatic digital world, we are helping brands eliminate media waste and maximize ROI by making smarter faster strategic marketing decisions. Our partnership with Chief Media has put us in a position to service all multiplatform video clients, from direct-to-consumer ROI-focused clients to audience targeted brands looking for efficiencies beyond Nielsen age and demographic models,” said Josh Winograd, CEO at Futures Media.