New platform provides improved ad buying capabilities, real-time optimization resources and expanded in-platform reporting

Choozle, an omnichannel digital advertising platform and consultative partner to agencies and brands, today announced the launch of its new Campaign Manager. The platform enables brands and agencies to buy more effective media through a series of enhancements that drive more volume and engagement with the same budgets. Additionally, it ensures Choozle product and engineering teams can introduce new features and partnership integrations at an industry leading pace. This news showcases the company’s dedication to bringing innovative tools to midmarket advertisers and their agency partners.

Campaign Manager provides total control for programmatic advertising campaigns across display, video, mobile, Connected TV, and audio through multiple ad networks – all from a single, intuitive interface. The solution puts data front and center to drive actionable insights and better manage ad spend.

Marketing Technology News: authID Introduces New Directors

New platform features include:

• Predictive Clearing – Campaign Manager uses machine learning to anticipate auctions where advertisers bid higher than required to win. The bid is automatically adjusted down, ensuring impressions are purchased at a lower CPM, resulting in more impressions for the same budget.
• Bid Shading – Choozle secured preferred deals from key partners to help advertisers get more impressions for the same budget. The company implemented algorithms that analyze industry trends and channel data to help users secure the best prices for ad inventory.
• Koa – Built on top of The Trade Desk’s industry leading optimization engine, Koa, Campaign Manager users can now adjust bids for sites, geos, time of day, creative, audience, and SSPs. Koa automatically optimizes across those parameters, enabling advertisers to focus on creative that performs best at a specific time of day.
• Enhanced Reporting – Campaign Manager provides expanded in-platform reporting with in-depth details on omnichannel campaign performance. This includes key data points such as creative, sites, geolocation, browser, device type, and more. Marketers can see where budgets are spent in real-time, all while streamlining campaign optimizations.

“The demand for marketers to showcase campaign performance is higher than ever, and we’re proud to offer innovative tools that meet the industry’s growing expectations,” said Adam Woods, CEO of Choozle. “Campaign Manager was developed with future-proofing in mind for ongoing reliability and refinement. It ensures our users can easily access new features from our partners, and quickly identify what channels provide the best ROI.”

“The new Campaign Manager is a game changer for our teams. We’ve seen an overall improvement in user experience, all while receiving the same strong performance and service Choozle is known for,” said Jerid Schumacher, Founder of VEA Technologies. “My teams look forward to utilizing this platform across more campaigns, and to making our ad budgets go farther.”

This news comes on the heels of the company’s recent leadership hires, advancing its mission to deliver innovative solutions to customers and partners.

Marketing Technology News: MarTech Interview with Doug Huntington, CEO at FatTail