The Figma-Clinch Exporter Plugin Marks the First Instance of a Direct Figma Integration for the Purpose of Dynamic Creative Optimization

Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced the launch of the Figma-Clinch Exporter Plugin, which enables designers to import their Figma designs into Flight Control for efficient dynamic ad creation.

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Flight Control offers users total flexibility and control over every aspect of the campaign activation process, including creative authoring, mapping, and ad serving. Using the plugin, designers can seamlessly and directly import multi-layout/multi-layer design compositions to Flight Control, drastically improving a campaigns speed to market by reducing the number of steps required to produce creative variations.

“Flight Control was built to accommodate best-in-class tools and technologies that serve the campaign activation process,” said Adi Raz, Head of Product at Clinch. “For the first time, ads created in Figma can be directly connected to a wide range of data sources that let them speak more relevantly to each consumer, and unlock the full potential of dynamic creative optimization.”

Flight Controls’ intuitive user interface, creative authoring tools, and dynamic mapping features make it easy to convert Figma assets into HTML or Image ads enriched with dynamic functionalities, with content that can be modified on the fly and pushed directly into live campaigns.

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