• Clio introduces Google’s Local Services Ads to its customers through its legal practice management software

• Pay-per-lead format means lawyers only pay for advertising if a potential client contacts them through a local ad on Google

Clio, the world’s leading provider of cloud-based legal technology, has announced a new integration with Google Ads to launch Google’s Local Services Ads for Clio, an innovative legal marketing solution designed to transform how lawyers grow their law firms. This integration enables lawyers to more easily promote their firm on Google Search, capture leads from nearby residents, and manage their advertising spend—all directly from the legal industry’s most robust centralized technology platform.

“Legal demand is moving from the offline world to online, with most of that demand happening on Google Search,” said Jack Newton, CEO and founder of Clio. “Our research indicates that more than half of clients find a lawyer by navigating online channels—meaning that a law firm’s reviews, website, and digital presence are increasingly critical to law firm growth. Working with Google to embed the management of Local Services Ads into Clio is a significant help to lawyers, allowing them to navigate a competitive advertising strategy that’s simple, affordable, and effective.”

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Local Services Ads for Clio combines Google Ads’ localized lead generation with Clio’s client intake software for law firms, Clio Grow. Lawyers can easily manage their advertising spend and connect to leads generated from relevant search queries, all from an easy-to-use dashboard.

With Google’s Local Services Ads for Clio, law firms can:

• Only pay for leads generated, making it a low-risk marketing solution
• Set an ad spending limit, helping stay within an easy-to-track budget
• Showcase their firm on Google’s search results, increasing visibility and client outreach
• Automatically convert leads into prospective clients in Clio Grow, ensuring no prospective leads are left unanswered
• Manage ad campaigns directly in a Clio Grow dashboard, benefitting from a central platform with a simplified onboarding flow, and consolidated reporting
• Apply for the Google Screened Badge, indicating to potential clients that they are booking with a fully licensed and vetted Google-backed business

“We’re thrilled Google has chosen to work with us to forge an easier path for lawyers to grow their client base—a process many find to be complex and elusive,” continued Newton. “We worked closely with their team to create a solution that is both effective and connected to legal client intake workflows. Lawyers can continue to easily operate within Clio’s centralized platform and leverage the power of Google’s Local Services Ads to discover new clients, grow their reach, and increase their revenue.”

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