Orbee, a leading provider of customer experience middleware for dealerships, has announced an integration with Cognition Digital, a premier digital marketing platform for Amazon Ads.

Orbee, a leading provider of customer experience middleware for dealerships, has announced an integration with Cognition Digital, a premier digital marketing platform for Amazon Ads. The integration will leverage Orbee’s open reporting API and data analytics expertise with Cognition Digital’s Amazon Ads Platform to build a more accurate reporting view of Amazon Ads traffic.

The collaboration aims to provide businesses with more comprehensive data on Amazon Ads traffic and improve their ability to make data-driven decisions. Orbee’s Campaign Analytics provides the automotive ecosystem an analytics solution with no dependencies on third-party reporting systems. Delivered through Orbee’s Tag Management System (TMS), the analytics capability uses first-party identifiers and integrations into all the components found on a dealership site to construct and attribute the entire customer journey. With the collaboration between Cognition Digital and Orbee, customers will be able to gain a better understanding of their Amazon Ads traffic and improve their advertising strategies.

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The integration has already yielded promising results for mutual customer Modern Automotive Group. Gary Ladue, Marketing Director at Modern Automotive Group, said, “We are very excited with this integration. Orbee and Cognition Digital have been able to deliver a more accurate reporting view of our Amazon Ads traffic, which clearly shows better performance in regards to traffic and engagement. Our goal as marketers is to find as much truth in the performance data as we can and it just became easier.”

“We are excited to expand the reach of our analytics SDK and reporting API to Cognition Digital to help them continue to bring the powerful Amazon Ads media channel to the dealership market.” stated Atul Patel, Co-Founder and CEO of Orbee. “This collaboration is encouraging in that it showcases to the market that with the right technology and data capabilities, we can collectively perform complex business analysis and make important decisions without being strangled by free-but-limited or expensive-but-difficult solutions.”

Vasilios Lambos, CMO of Cognition Digital, added, “We are thrilled to integrate with Orbee and provide our customers with a more comprehensive understanding of their Amazon Ads traffic. By combining our digital marketing capabilities with Orbee’s data analytics expertise, we can deliver more value to our customers.”

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