CMG looks to expand and establish its new local/spot buying business using Comscore’s local TV ratings currency exclusively.

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, today announced that it has signed a new agreement with Cornerstone Media Group (CMG), a DRTV industry leader, for local television measurement. Under the terms of the agreement, CMG will be expanding its offering to the local market space and will exclusively use Comscore’s local TV ratings currency data across all 210 local media markets.

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CMG has been helping broadcast stations, cable systems, satellite providers, and networks in the U.S. and Canada increase their spot and long-form advertising revenues since 1995. With three curated business lines – Performance, Managed Media, and Spot Buying – CMG helps its advertising partners generate high quality orders and leads while serving its media partners to unlock greater revenue and reduce workload and costs.

“Cornerstone Media Group has always prided itself on our smart placement of spots and infomercials, which leads to quality inquiries and optimized conversions,” said Don Epstein, Managing Director, Cornerstone Media Group. “We understand the need to be sensitive to the changes in the marketplace affecting both advertisers and media outlets. The truth is that the video advertising business has evolved from measuring eyeballs to measuring results, which is what direct response television is all about. By adding Comscore’s local TV ratings information, we will now be able to deliver better service to our advertising and agency partners to place their advertisements with our local media partners.”

“We are excited to begin working with the Cornerstone Media Group team, and we are looking forward to helping them grow their local broadcast and advertising lines of business,” said Julia Johnston, Senior Vice President, Independent Agencies, Comscore. “Comscore’s passive and stable approach to television audience measurement means that advertisers are receiving audience information they can rely on. With so much scrutiny on media measurement’s accuracy and reliability, and with advertising spend being closely watched for measurable return on investment, it’s never been more important to use a trusted provider of audience information.

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