‘You’re going to bump into online ads anyway – so why not get paid for them and the data you share?’

Dorado Exchange LLC  is offering a free download of its newly developed, innovative Google Chrome extension to anyone wanting to combat ad overload and fight back against data collection schemes – all while getting rewarded for doing so. Dorado is the only free ad-managing Chrome extension that enables users to get payment for shared data and ads presented, providing users online independence from the dominance of ad marketing and online data mining. Dorado also gives content publishers a way to earn revenue, providing advertisers access to first-party data that is freely shared by users.

“The ad manager’s filtering process delivers great results for users burnt out on ad overload,” said Kevin Garcia, COO and Co-Founder of Dorado. “The system is designed to pay users for each ad impression they see online – incentivizing them to voluntarily input their market interests into the platform for redeemable credits. And this works out for both users and advertisers because it is a voluntary and reciprocal relationship. It’s time for people to have control over their online data and ad quality. Most importantly, it is time people get paid for their data!”

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The process is simple. Users download the free Dorado Exchange ad manager, select their market interests, and then the Dorado Exchange matches and presents relevant advertisements while users are on partner sites. In exchange, users earn redeemable credits for every matching ad impression. The Dorado Exchange’s filtering system blocks all outside advertisers, giving the benefits of a powerful ad managing system and much more:

• Allows users to select and update their own market interest preferences.
• Presents Dorado Exchange Ads specifically matched to those preferences.
• Allows users to collect cash-redeemable credits for each matched ad impression.
• Screen and block all ads from sources not approved by users (3^rd party ads outside of the system, etc.).

“Even though the Dorado Exchange blocks 3rd party ads from data collecting, approved content providers still get paid for each ad impression when using our system,” said Brian Garcia, Co-Founder of Dorado. “They can therefore generate an even greater revenue stream for themselves by respecting your data rights while ensuring you only see what you want to see. It’s a win-win situation. Dorado Exchange user feedback has already been fantastic, with many comments like: ‘Wow, I didn’t think it was possible to collect a toll for data and ads!'”

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