Adweek’s readers voted Experian as the top advertising and marketing technology provider for media planning and attribution. The recognition was part of Adweek’s inaugural Readers’ Choice: Best of Tech awards, which asked readers to vote on solutions providers across 24 advertising and marketing technology categories.

“Effective media planning and measurement have become crucial components of every marketing campaign, and more marketers understand the priority,” said Kevin Dean, Experian’s president and general manager of Marketing Services, North America. “Our recognition is a testament to our commitment to foster a culture of continuous innovation, and provide our clients with advanced data and analytical capabilities to plan and measure the success of their campaigns and optimize future content—all leading toward less wasted ad spend and a more relevant experience for consumers.”

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Experian offers a host of media planning, measurement and response attribution solutions that allow marketers to gain data-driven insights into their marketing performance. OmniImpact™ is Experian’s powerful measurement solution that enables marketers to quickly gain access to powerful insights that improve their marketing strategy and influence future campaigns. In addition, Experian offers solutions designed for specific industries, such as OmniImpact for Automotive and OmniImpact for Financial Services.

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OmniImpact offers the following features:

• A progressive measurement strategy, meaning you can grow from one solution to the next depending on your comfort level
• Both closed loop and multi-channel measurement for television, digital, email and direct mail
• A rich interactive dashboard that allows you to export for your own data analytics and modeling needs
• CMO Worthy reports that link actual sales to campaign viewing data
• Experian’s best-in-class data to add actionable insight to your results

Additionally, OmniActivation Strategic Services provides marketers with fully managed, data-driven digital campaigns across online, mobile and social. The process begins with audience segmentation and ends with post-campaign, closed-loop measurement.

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