TBWA\Worldwide Leverages Modern Content Services Platform as Foundation for “Cloud-First” Directive

Nuxeo, the leading cloud-native Content Services Platform, announced that TBWA\Worldwide, an international advertising agency and a unit of Omnicom Group, has transitioned its advertising management platform to the Nuxeo Cloud.

TBWA\ initially selected Nuxeo as the core component of its modern advertising work management platform. The company’s goal was to better support clients by automating common work processes. TBWA\ is also exploring other opportunities to leverage the platform as a centralized content hub across its global operations.

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“As part of our company’s cloud strategy, we’ve been given a ‘cloud-first’ mandate with a focus on availability and scalability, and Nuxeo is a key part of how we support this strategy,” said Stefan Born, Business Solutions Director at TBWA\. “With Nuxeo, we can very easily connect to and migrate content from our other cloud systems.”

Since moving to Nuxeo Cloud, TBWA\ has experienced increased platform performance and improved uptime. With “push-button deployment,” Nuxeo Cloud upgrades are implemented instantly to ensure immediate access to the latest Nuxeo features and technology.

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“We had limited internal IT resources to devote to this project, and the Nuxeo team worked closely with us to configure the platform to meet our very specific and complex needs,” added Born. “Moving to Nuxeo Cloud means we no longer have to verify many of our development and production processes, which enables us to be more efficient from an infrastructure QA standpoint. Plus, we know we’ll always be current and up-to-date since new features and capabilities are automatically rolled out.”

“The Nuxeo implementation at TBWA\ is another example of a global enterprise leveraging our low-code platform to create a content-driven solution to meet their very specific needs, while also benefiting from the flexibility of deploying in a SaaS environment,” said Eric Barroca, CEO, Nuxeo. “By transitioning to the Nuxeo Cloud, TBWA\ can continue to effectively manage media assets across its worldwide network of clients and partners, while also providing the elasticity and configurability they will require as their needs evolve.”

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