Former media buyer and innovator to build and grow Infogroup’s agency solutions

Infogroup, a leading provider of data and data-driven intelligence solutions, has hired ad-tech innovator Robert Konkos to expand its agency services market footprint, the company announced today.

Having driven growth throughout his career by transforming media planning, buying and activation for CPG, Agency, Ad-tech and Publisher verticals, Konkos is tasked with creating innovative solutions and forging deep in-market connections for Infogroup’s agency business.

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“I am thrilled to join such an accomplished team at a company, that’s broadly recognized as the most accurate and comprehensive provider of both business and consumer data,” said Konkos. “The breadth and quality of Infogroup’s data, coupled with their outstanding service organization, and their real-time data delivery capabilities offer agencies an unmatched opportunity to become an indispensable asset to their clients.”

Konkos has deep and broad experience in digital media buying and selling. Prior to joining Infogroup, Konkos was VP of Data Sales at IRI. Before that, he served North American Publishing Group as VP of Media, and prior to that, was Senior Marketing/Media Director at eWayDirect.

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“Robert created and launched in-flight optimization,” said Infogroup Chairman and CEO Michael Iaccarino. “Timestamping offline sales data and uploading it each week was a game-changer for CPG companies, who could then use it to optimize their programs, processes, and ultimately, revenue. We can’t wait to see what Robert will do for our clients!”

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