New platform delivers advanced audience targeting and streamlined campaign management to optimize ROI for advertisers

LocalX gives broadcasters a powerful tool to expand digital reach, unlock new revenue, and better serve local advertisers

Locality, the leading local video solutions provider, announced the launch of LocalX, an all-in-one media planning and buying platform built to simplify how advertisers plan, buy, and manage local video campaigns. Drawing on insights from more than 32,000 campaigns and 24 billion locally targeted streaming ad impressions, LocalX was shaped by Locality’s real-world experience meeting the growing needs of both advertisers and broadcast partners — helping buyers improve local performance while enabling broadcasters to expand their digital offerings and strengthen advertiser relationships. Backed by Locality’s tech-enabled consultative approach, the platform combines automation, real-time optimization, and local market expertise to deliver more efficient outcomes across premium streaming inventory.

“LocalX will provide direct access to premium streaming inventory through an intuitive, AI-powered platform that streamlines local media buying,” said Keith Kazerman, President of Streaming at Locality. “What makes LocalX unique is how closely it aligns with the way our teams work with agencies, advertisers, and broadcast partners every day—combining technology with hands-on expertise to help reach local audiences with greater precision, speed, and results.”

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Key benefits of LocalX include:

• Direct Access to Premium Publisher Inventory: LocalX offers a flexible, direct supply path to premium publisher inventory — helping advertisers maximize scale and ensure quality placements.
• Seamless, Flexible, All-in-One Campaign Management: From budget allocation and audience targeting to creative execution and reporting, LocalX brings all aspects of local ad buying into one centralized platform — offering both managed service or self service options. The result: less manual effort, fewer disconnected tools, and a faster, more efficient path from planning to performance.
• Local Expertise & Strategic Support: LocalX is backed by Locality’s consultative teams with deep local market knowledge — ensuring campaigns are not only optimized by technology, but guided by experts who understand the unique dynamics of local audiences, advertisers, and broadcasters.
• Real-Time Insights & Performance Tracking: The platform’s dashboard delivers a live view of campaign performance, revenue, and key sales metrics-enabling faster, data-driven decision-making.

“LocalX reflects the evolution of our white-glove approach—translating years of hands-on support into a flexible, tech-enabled platform,” said Zach Mullins, Chief Strategy Officer at Locality. “It simplifies fragmented workflows and puts buyers in control— whether they’re working with direct IOs, programmatic inventory, or both. With AI-powered ad creative tools, advanced targeting, and flexible supply paths, LocalX delivers the scale, speed, and customization today’s advertisers need to succeed.”

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“LocalX offers tremendous value to both advertisers and our broadcast partners,” said Ann Hailer, President of Broadcast at Locality. “It gives advertisers smarter, more efficient tools to run local campaigns, while helping our partners grow their digital business, extend their reach, and deliver even more value to their clients.”

As the advertising landscape continues to evolve, local media remains one of the most powerful ways for brands of all sizes—local, regional, and national—to connect with the audiences that matter most. LocalX is built to support this shift, bringing together smart technology, local expertise, and streamlined execution to help advertisers and broadcasters drive stronger results—more efficiently and at greater scale.