MatchCraft, a global leader in digital advertising technology, was recognized as the Rising Star of the Year by Microsoft Advertising at last night’s virtual awards ceremony honoring the accomplishments of 2021. MatchCraft took home the top prize for its accelerated focus on integrating features that drive both scalability, feature adoption, and growth for its reseller and agency partners.

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At the heart of MatchCraft’s vision and mission is its ability to deliver consistent results across multiple channels and to do so in a scalable manner. A critical component of their success is the inclusion of Microsoft Advertising inventory in their suite of solutions. “Given the challenges local businesses have faced over the last year, maximizing advertising budgets and reach was the driving force behind much of our development in 2021,” says Sandy Lohr, CEO of MatchCraft. “To be recognized for the hard work our team has undertaken to ensure our partners have access to Microsoft Advertising’s valuable inventory is truly an honor and speaks to the strength of our partnership with Microsoft Advertising.”

“Microsoft Advertising is delighted to show our appreciation and acknowledge the well-deserved recognition for MatchCraft as the Rising Star of the Year. Our partners are critical to our business and it’s a privilege to recognize those who lead with a spirit of collaboration, innovation, and inclusive behavior. Our partners have displayed a strong commitment to their clients, and to their communities during a time of uncertainty and disruption,” added Sean O’Connor, International Marketing Director at Microsoft Advertising.

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