Leading digital advertising platform and alt ID provider partner, resulting in 77% increased reach for advertisers

MobileFuse, one of the largest in-app, CTV, and DOOH advertising platforms, announced a strategic partnership with ID5, the market-leading identity provider for digital advertising. MobileFuse stands as the one of the first in-app SSPs to adopt the ID5 ID, helping advertisers target and reach audiences and publishers uncover new revenue opportunities – despite the realities of signal loss.

The ID5 ID is a next-generation, privacy-by-design alternative ID that advertisers and publishers use to address audiences, optimize campaigns, and measure performance without legacy identification methods. The ID5 ID works across various channels to support advertising use cases while respecting global privacy regulations, like the GDPR. This partnership showcases MobileFuse’s commitment to providing its clients with leading solutions that empower them to reach critical business objectives.

Marketing Technology News: Adobe Forecasts Record $240.8 Billion U.S. Holiday Season Online with Black Friday Growth to Outpace Cyber Monday

By combining ID5’s addressability technology and MobileFuse’s highly addressable and data rich supply, MobileFuse advertiser clients have experienced up to 23% lower CPA, 39% lower CPCs, 16% lower CPMs.

“We are committed to becoming a leading provider of unique IDs, ensuring our partners can achieve their campaign goals despite signal loss,” said Ken Harlan, founder and CEO of MobileFuse. “By implementing the ID5 ID, we’re helping advertisers maintain the benefits of one-to-one targeting and ensuring they can deliver personalized campaigns through our supply – all while staying ahead of evolving privacy regulations.”

Together, MobileFuse and ID5 empower advertisers to easily reach addressable audiences without relying on outdated identifiers, such as third-party cookies or MAIDs. Advertisers now have the ability to transact on the ID5 ID to increase addressability across audiences without the use of legacy identifiers. This privacy-focused approach helps advertisers personalize their targeting efforts without compromising on accuracy or compliance.

Marketing Technology News: MarTech Interview with Adam Brotman, Co-Founder and Co-Ceo @ Forum3

“Consumers are more connected than ever before, whether that’s on mobile devices, CTV, gaming systems, or browsers. ID5 is committed to supporting advertisers in connecting with their audiences across channels, particularly in-app including CTV, and DOOH advertising platforms,” said Mathieu Roche, CEO and co-founder of ID5. “By partnering with MobileFuse, we are helping advertisers meet consumers wherever they are while also providing a better user experience rooted in privacy and transparency.”