Narrative I/O, the leader in data collaboration, is proud to announce a new partnership with Yahoo DSP. This innovative addition to Narrative’s platform enables advertisers to activate their own first-party data and data providers to monetize their data more efficiently within Yahoo’s Demand-Side Platform (DSP) from the very start. Through this integration businesses can seamlessly match their data with Yahoo ConnectID and leverage them for omnichannel campaigns in the Yahoo DSP in a privacy-centric way.

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Empowering Data Activation and Monetization

In partnership with Yahoo DSP, we are revolutionizing how users and data providers interact with their data by:

• Accelerating Data Monetization: Data providers can reduce their time to market from months to weeks, quickly preparing and launching data products within Yahoo’s marketplace or to specific advertisers.
• Future-proofed First-Party Data activation: Users can send their data segments directly to their Yahoo advertiser seat, and seamlessly match them against Yahoo ConnectID, an identity solution that’s resilient in signal loss.
• Efficient Data Segmentation: Utilize Narrative’s intuitive UI, AI capabilities, or APIs to slice datasets into valuable sub-datasets tailored for specific market needs.
• Simplified Taxonomy Management: Easily create and manage taxonomies with segment-level pricing, ensuring accurate and dynamic offerings.
• Real-Time Updates: Adjust taxonomies in real-time to meet evolving market demands without delays.
• Holistic Measurement: Yahoo DSP passes back measurement log files for a holistic view of campaign performance

“At Narrative, our mission is to empower businesses to unlock the full potential of their data assets from day one,” said Tim Mahlman, Chief Executive Officer at Narrative I/O. “By launching our Yahoo DSP Connector, we’re enabling users to activate their first-party data and monetize their data efficiently. With our intuitive tools for data segmentation and seamless integration, we’re transforming how businesses engage with the advertising ecosystem.”

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“Providing choice and control for Yahoo DSP advertisers is a priority for us. We are thrilled to partner with Narrative to offer advertisers an efficient and scalable way to connect with more data providers and seamlessly target their audiences on Yahoo DSP. This integration simplifies access to premium data and drives measurable outcomes. Together, we’re creating new opportunities for success in today’s competitive digital landscape.” – Giovanni Gardelli, VP, Ads Data Products, Yahoo DSP

Key Benefits for Users and Data Providers

By connecting directly with Yahoo DSP through Narrative, users and data suppliers can:

• Activate and Target First-Party Data: Advertisers can utilize their data segments for precise targeting in display and video campaigns within Yahoo’s DSP.
• Customize Data Offerings: Create tailored data products to meet specific advertiser needs, enhancing the appeal and effectiveness of their offerings.
• Optimize Revenue Streams: Implement dynamic, segment-level pricing to maximize revenue potential.
• Streamline Processes: Avoid duplication and resource-intensive steps traditionally associated with data syndication, completing integrations within a day.