Optmyzr Inc, a leading provider of digital marketing automation solutions, is thrilled to announce that it has been awarded the prestigious Global Search Awards 2023 for Best PPC Management Software Platform. This recognition celebrates Optmyzr’s exceptional contributions to the industry, revolutionizing the way in-house and agency advertisers optimize and manage their pay-per-click (PPC) campaigns.

The Global Search Awards recognize excellence in the digital advertising industry, honoring the most innovative and impactful companies that drive outstanding results and provide exceptional value to advertisers. Optmyzr’s win in the Best PPC Management Software Platform category is a testament to its commitment to automation-forward tools and dedication to empowering advertisers worldwide.

Optmyzr’s comprehensive suite of automation-forward tools has revolutionized the way advertisers optimize PPC campaigns. The platform enables transparency in reporting beyond what is available in native ad platforms, provides accessible scripts and rules that bring enterprise-level PPC management to all accounts, delivers exportable and white-label reporting across all channels, and caters to diverse advertiser types, including e-commerce, and lead gen advertisers.

“We are honored to receive the Global Search Awards 2023 for Best PPC Management Software Platform,” said Frederick Vallaeys, CEO at Optmyzr Inc. “This recognition highlights our continuous commitment to delivering innovative solutions that empower advertisers of all sizes and industries. We are proud of the value our automation-forward tool suite brings to advertisers worldwide, enabling them to optimize their PPC campaigns effectively and achieve remarkable results.”

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Among the specific innovations that Optmyzr is proud to have developed are:

• Optmyzr Rule Engine: Unlike the average advertiser’s access to rules and scripts in native ad platforms, Optmyzr brings API-based strategies to those who may not have coding capabilities. Optmyzr Rules include search term transparency, PMax by network transparency, keyword and negative suggestions based on industry insights, and more.
• Shopping Ad Optimization: Optmyzr empowers customers to optimize shopping ads across multiple marketplaces, including Google, Microsoft, and Amazon. This capability enabled advertisers to expand the reach of their products confidently while leveraging Optmyzr’s robust tool suite.
• Ad Network Quality of Life Improvements: Optmyzr simplifies advertising across supported ad networks, offering features such as the PMax audience builder, Microsoft Ads match type converter, and change history reports. These enhancements streamline account management, boost efficiency, and facilitate profitability.
• Smart Exclusion Tool: With changing Google targeting requirements, advertisers must proactively manage their display and YouTube placements. Optmyzr’s Smart Exclusion Tool leverages customer data and advertiser goals to create intelligent placement exclusions and targets, allowing for fully automated or human-guided optimization.

“We extend our gratitude to the Global Search Awards judges for recognizing our commitment to driving innovation and excellence in PPC management software,” added Frederick Vallaeys. “This accolade is a testament to our talented team and their relentless pursuit of delivering solutions that make a real difference for our customers.”

Optmyzr’s award-winning platform encompasses a rule engine that enables API-dependent optimizations across all supported ad channels. Additionally, Account Blueprints streamline workflows, saving time for teams, and fully white-label reporting combined with creative asset previews facilitate efficient client conversations. The platform also offers robust e-commerce support across Google, Amazon, Microsoft, and Facebook, empowering advertisers to expand their reach and maximize campaign performance.

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