Savage Brands, a purpose-driven agency specializing in branding, marketing, leadership development and culture building with more than 40 years of experience, is expanding its digital marketing capabilities through an alliance with Refinery Lab. Refinery will act as an extension of the Savage team to offer clients proven, specialized expertise in digital strategy, execution and data analysis.

The Refinery Lab team has worked with Savage for the past year to deliver advisory services and digital strategy and execution support on a project basis. The companies are now formalizing a partnership to give clients seamless access to digital strategies and tactics that will drive their businesses.

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“This collaboration brings together our two like-minded organizations to offer our clients an integrated, one-stop-shop agency,” said Bethany Andell, President, Savage Brands. “Savage has decades of success in building purposeful brands, employee and client communications and experiences. With the addition of Refinery Lab’s expertise, our clients gain access to valuable insights and actionable data that will enable them to move quickly, optimize their investment and advance their business goals.”

Ashif Dhanani, Co-founder, Refinery Lab, said Savage uniquely helps organizations discover the reason they exist beyond making a profit and build compelling stories around that purpose.  “We complement that by helping clients bring their stories to customers, employees and prospects through highly optimized digital strategies.”

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Dhanani attributes Refinery’s success to a combination of business knowledge, an innovative mindset and technical expertise, as well as a “rapid experimentation” approach that enables the team to quickly gather data and insights on what’s working and what’s not to drive results and eliminate random acts of marketing.

Andell cited the success of an energy sector client that saw excellent results working with the combined team including an 83 percent increase in leads year-over-year. Eighty percent of those were qualified, resulting in several million dollars of new business.

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