Shirofune, Japan’s Leading Digital Ad Management Platform, Makes Its North American Debut at eTail Palm Springs 2023

• The human intelligence-powered advertising automation platform will be exhibited from February 27-March 2

• Founder and CEO Mitsunaga Kikuchi to lead breakout session on February 28

Shirofune, the #1 digital automated advertising management tool in Japan used by leading brands such as Dentsu and Rakuten, will be exhibiting its human intelligence-powered optimization system at eTail Palm Springs 2023. This is the company’s first major US event since launching into the North American market.

For a first look and demonstration of the ad automation platform, all guests are invited to visit Shirofune at eTail from February 27 through March 2 at the JW Marriott in Palm Springs. eTail is where the top minds in retail meet, collaborate and learn about what’s disrupting the industry today and what’ll change tomorrow.

Shirofune will also be part of two panel discussions on Optimizing Enterprise Level SEO on February 27 and Founder and CEO Mitsunaga Kikuchi will be leading a breakout session on the topic of Emerging Tech and New Digital Experiences on February 28.

Marketing Technology News: RRD Survey: 7 in 10 Marketers View Economic Downturn as Strategic Opportunity to Gain Market Share

“Shirofune’s 91% market share in Japan is a testament to our human intelligence-driven approach to automating manual processes and saving marketers precious time,” said Mitsunaga Kikuchi, Founder and CEO of Shirofune. “We want to bring the same success to North America so marketers and agencies in the United States and Canada can experience the same savings in time and ad spending. Our easy-to-use platform streamlines all operations and we’re excited to demonstrate the superior results it can deliver at eTail West.”

Shirofune’s automated platform simplifies digital advertising management, giving marketing professionals a single, easy-to-use interface to optimize all campaigns. Rather than individually accessing advertising platforms such as Meta, Twitter, Google, Microsoft and TikTok, Shirofune maximizes performance across all ad platforms with intelligent auto-budgeting and auto-bidding and smart optimization tools to eliminate underperforming keywords, audiences or networks.

By utilizing human intelligence rather than artificial intelligence, Shirofune’s algorithms are hard coded, audited and optimized daily. Manual tasks such as ad spending, performance suggestions and campaign optimization are completely automated, giving users optimal results and peace of mind.

Marketing Technology News: MarTech Interview with Susan Beermann, CMO at Contentstack