Expand Reach, Deliver Cross-Screen Campaigns, and Drive Impact with Simpli.fi’s YouTube TV Solution

Simpli.fi, the Advertising Success Platform providing programmatic advertising and workflow software to agencies, brands, and media companies, announced its new YouTube TV offering.

Simpli.fi’s YouTube TV solution enhances advertisers’ ability to deliver seamless, omnichannel campaigns by incorporating YouTube TV’s brand-safe content into their broader programmatic solutions.

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Advertisers are empowered to expand their reach using YouTube and YouTube TV in a consolidated approach that reaches highly engaged users and cord-cutters alike. By incorporating this offering into media plans, advertisers can activate personalized ads in dynamic, highly interactive environments alongside their existing CTV, video, display, native, and audio strategies, ensuring a cohesive and effective multi-media approach. This offering allows advertisers to:

• Expand reach and connect with diverse audiences across both YouTube and YouTube TV, reaching viewers wherever they stream
• Deliver personalized ads across live TV broadcasts, on-demand content, and YouTube videos, engaging users across different content types
• Tailor campaigns to focus exclusively on large screen devices, if desired, for impactful and immersive viewing experiences
• Flexibility to target YouTube or YouTube TV inventory individually, allowing campaigns to align with precise objectives and strategic needs
• Leverage high-quality customer service from dedicated YouTube and YouTube TV experts on Simpli.fi’s award-winning Client Success team

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“Our goal is to provide advertisers with a single partner for their omnichannel and programmatic campaigns,” said Simpli.fi co-founder and CEO Frost Prioleau. “Simpli.fi’s ability to provide top-notch, consolidated customer service and strategic campaign management will give advertisers the power to stretch each dollar and increase their efficiencies across all their advertising campaigns. With this offering, advertisers have access to Simpli.fi’s proprietary unstructured data targeting, the ability to run Google search and paid social campaigns, and they can now serve ads across YouTube and YouTube TV, all in one place.”

This strategic expansion reinforces Simpli.fi’s dedication to ensuring advertisers have an all-in-one provider that can deliver support across platforms as well as control over their media investments and ad placements, ultimately maximizing reach and engagement across all digital channels.