Aberdeen, Powerlytics and 123Push Leveraging Stirista for Expanded Data Monetization Opportunities with LiveRamp, Lotame, and Oracle Data Cloud Marketplaces

Stirista, a data-driven digital marketing solutions provider known for its identity-driven and authoritative data assets, announced that its exclusive Fusion Data Transformation Partner Program has achieved significant momentum since its launch in February 2020. Through the program, data insights providers and intelligence platforms such as Powerlytics, 123Push, and Aberdeen are taking advantage of Stirista’s data and reach to make their data more accessible and monetizable in the LiveRamp Data Marketplace, Lotame, Oracle Data Cloud and other data marketplaces.

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“In just over six months, we’ve already helped major brands and data power players extend their reach and linking capabilities with effective digital distribution as a strong component of their omnichannel marketing initiatives,” said Stirista VP of Data Solutions Blaine Britten. “Giving them access to a marketplace for buyers, Stirista’s Fusion Partner program enables a more complete, holistic view of customers based on both digital and offline profiles and behaviors – which ultimately allows them to build, optimize and monetize their digital brand.”

Stirista’s Fusion program brings best-of-breed data providers into a marketplace for buyers for companies who have major data assets that they are not currently monetizing. The partnership program removes the barriers of digital monetization, overcoming the complexity of building a taxonomy, as well as providing the resources required to manage various platforms and marketplaces.

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Added Britten, “One of our main goals is to transform complex, unique datasets into comprehensive, meaningful taxonomies that allow advertisers to segment their target audience in new and creative ways.”

Stirista’s partner network taps into hundreds of destination integrations. In addition, Stirista creates and refines the taxonomies for audience segments based on extensive experience with providing audience segments to major agencies and brands across the digital ecosystem. The partnership allows participants to increase their reach and engage with high-value audience targets, both at work and home, with personalized, relevant omnichannel messaging.

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