• Thumzup launches TikTok in its cash rewards app

• Thumzup users can now get paid cash rewards to post about Thumzup advertisers on TikTok

• Brands on the Thumzup app can directly incentivize authentic, user-generated TikTok content through cash rewards via the Thumzup AdTech platform

• Announcement follows recent confirmation that TikTok will remain available in the United States

Thumzup Media Corporation, an emerging innovator at the intersection of crypto asset strategy and next-gen AdTech, announced the official, full-feature integration of its platform with TikTok. This milestone significantly expands Thumzup’s social media footprint, granting its advertisers seamless access to TikTok’s expansive and highly engaged user base. This integration positions Thumzup as a transformative force in the global digital advertising space.

This approval allowed the Company to connect TikTok to the Thumzup app, empowering brands to reward users for sharing authentic recommendations about their products directly on TikTok.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

This strategic advancement positions Thumzup as a transformative player in digital advertising. Advertisers can now leverage the high-velocity, authentic nature of TikTok to launch real-time, geographically and demographically targeted campaigns. By connecting brands with genuine users who enthusiastically endorse their products and services, Thumzup delivers a distinctive, trust-based advertising model that drives stronger organic reach and impact.

“TikTok is one of the most premier media properties for brands looking to gain exposure online,” said Robert Steele, CEO of Thumzup. “It propels Thumzup into the forefront of social commerce, giving our advertisers extraordinary access to a global, vibrant community of creators and consumers. We are now further equipped to redefine how authentic customer advocacy translates into measurable marketing success.”

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

Steele added, “The White House announcement on September 20, 2025, confirming TikTok’s continued availability in the United States is now a positive development for Thumzup, advertisers, and consumers alike. With U.S. operations now substantially owned by a consortium of American investors, including Oracle, Silver Lake, Andreessen Horowitz, and long-time ByteDance backers such as Susquehanna International Group, General Atlantic, KKR, and Sequoia Capital, TikTok’s future in the U.S. market is secure.”

Beyond TikTok, Thumzup’s platform fully empowers brands and businesses to reward their customers with direct cash payments for generating authentic, branded content on X and Instagram. Thumzup was approved to access the TikTok API (Application Programming Interface) on July 29, 2025.